Unified Communications Featured Article

Socialite SaaS Solution Launched by FaceTime

August 17, 2010

FaceTime Communications, the pioneers in the safe and productive use of unified communications and Web 2.0 have announced the release of Socialite which is a security management and compliance solution for social networks. Socialite is the first solution which can be deployed as a hybrid solution for delivering the ability in defining an on-network policy and a roaming policy for people off-network. Organizations will now be able to deliver control over social media features and communications for both the users who are on the corporate network and for those situated remotely.

The use of social media in the workplace has become extremely common as employees from all departments are moving their attention towards additional channels for expanding their reach to customers, partners, prospects, vendors and others. The 2010 Annual Collaborative Internet Survey, which was sponsored by FaceTime, has revealed that almost 61 percent of workers use social networks daily while they are at work. Facebook, LinkedIn and Twitter have become very popular among them because of their effectiveness in contacting prospects, screening job candidates, promoting events and extending business communications. This has resulted in new pressure on organizations for meeting security, management and compliance requirements.

In a release, Erin Traudt, research director, Enterprise Collaboration and Social Solutions for IDC said, "Organizations in regulated industries are faced with the need to manage the features used and content posted on social networks in order to protect themselves and their customers. FaceTime's heritage in the IM and Unified Communications markets should play well as communications move into the social arena, but still require security and compliance controls."

Using Socialite customers can now have an extended set of feature and content controls for more than 1,000 social networks for ensuring compliance with a number of rules and regulations.

In a release, Kailash Ambwani, CEO of FaceTime Communications "The corporate environment is no longer limited to the corporate network, creating challenges in control and management of conversations as they move beyond the firewall. Coupled with ever changing regulatory and compliance standards, the management of collaborative communications is becoming increasingly complex. Socialite addresses these challenges by offering comprehensive control and management over the wide variety of social media channels, integrating seamlessly with existing IT infrastructures."

Calvin Azuri is a contributing editor for unified communications. To read more of Calvin’s articles, please visit his columnist page.

Edited by Juliana Kenny

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