Unified Communications Featured Article

Aubrey Smoot Appointed as New Vice President of Business Development for Apptix

June 24, 2010

Herndon, Virginia-based Apptix, a provider of hosted Microsoft Exchange email, Microsoft SharePoint, and business VoIP services, announced that it has appointed Aubrey Smoot as vice president of Business Development. 

As the new vice president of Business Development, Smoot will be focusing on expanding Apptix's business through strategic reseller and channel partnerships. 
Smoot is having more than 20 years of experience in senior business development roles with blue chip technology companies such as KPMG, HP, and IBM/Rational Software.
Prior to be appointed as vice president of Business Development at Apptix, Smoot served as vice president of business development for Cernium, a provider of video analytics primarily for security and airport applications.
Smoot holds a BS in Finance from the University of Delaware and a MSTM from American University's School of Computer Science. 
David Ehrhardt, president and CEO of Apptix, said, "We're pleased to welcome a proven technology industry veteran like Aubrey to build upon our work in 2009 and take our partner efforts to a new level. His expertise and experience in fostering strategic relationships will be instrumental in enhancing our reach into the channel community." 
Apptix offers a wide-range of business-class hosted email, voice, and collaboration services. The company and its MailStreet subsidiary together offers a variety of communications and IT services such as Microsoft Exchange plus Outlook Voice Access; VoIP; Microsoft SharePoint collaboration services; web conferencing and secure Instant Message "IM" and Presence via Microsoft Office Communications Server "OCS"; online backup by EMC's Mozy; mobile email for a wide variety of devices, such as BlackBerry, Palm, Android, Windows Mobile, and iPhone; Virtual Private Servers "VPS"; compliant archiving; and a Web presence solution that includes domain registration, DNS hosting, and Website hosting.
"Apptix's wide-range of proven hosted services provides an infinite number of routes to market and success through the channel," said Aubrey Smoot. "From the general market down to the unique needs of vertical segments, Apptix has the programs and packages for partners to quickly and cost effectively reach and serve more customers." 
Apptix is also offering multi-tiered partner program, which will help the company partners to enhance revenue opportunities and competitive market advantages. One of the three partnership opportunities offered by the company is the Referral Program that provides agent commissions on any Apptix purchases made by referral clients.
Another partnership opportunity offered by the company is for Resellers. The company provides a robust set of tools for resellers, thereby enabling partners to easily deploy, manage, and bill for the extensive portfolio of products and services, such as Apptix managed retail billing for resellers that don't have this capability; wholesale pricing and billing for resellers that consolidate broader offerings; white-label programs such as end customer control panel to Apptix provided customer support.
According to Apptix, Private Label Partners can extend service offerings with customized, hosted solutions from the company.
Apptix offers a complete communications and IT product portfolio. Its advanced platform facilitates unified provisioning, management, and billing from a single, easy-to-use control panel.  

Jayashree Adkoli is a contributing editor for unified communications. To read more of Jayashree's articles, please visit her columnist page.

Edited by Alice Straight