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Broadcore Enhances Unified Communications Service with Video Calling Feature

May 26, 2010

Broadcore added advanced video calling to the unified communications platform for voice, data, and mobility communications to enterprises and multi-location businesses, using an extensible and highly scalable IP communications system. This easy to use one-touch, advanced, cloud-based video calling service provides a complete communications service using a world class carrier-grade infrastructure.

Using the advanced SIP technology, the Unified Communications (UC) service empowers desktop color video phones with the call control functionality, such as transfer, hold, forward, mute, and conference. The business-class video calling solution integrates video into the voice telephony infrastructure. The user can speak as well as view the body language of the speaker. This would improve the collaboration and help in faster decision making.

The cloud-based service includes business VoIP solutions, managed and private Class of Service and Quality of Service networks, contact center offerings, conferencing bridge solutions, call detail reporting abilities, instant messaging, presence, and a variety of other hosted communications services.

UC transforms the workplace, making it more productive, efficient and effective by closely integrating dispersed communications points. This would effectively increase employee productivity, accelerate business processes, and improve customer care service.

Hosted UC service providers remotely deliver and manage various communications services using shared resources and thus enabling the customers to consolidate and outsource most of their communications needs for a predictable recurring fee. The hosted UC solutions would not require any hardware to provision, software to buy, install or configure, and training for the in-house support staff.

Broadcore offers lowered total cost of communications ownership by assuming the cost associated with data redundancy, infrastructure expansions, technology obsolescence risks, system scalability, and new feature integration and updates. The UC service provides business scalability, focus on core competencies, distributed workforce, reliable business continuity, quick service deployment, hardware agnostic solution, reduced electricity consumption and single vendor accountability.

The video calling service has passed interoperability tests with the Polycom VVX 1500 business media phone. It was tested by combining advanced telephony, one-touch video, and integrated business applications into a seamless, lifelike experience. Tim Yankey, the senior director of solutions marketing at Polycom said that 'We're delighted that Broadcore has certified the VVX 1500 for interoperability with its hosted UC platform. The VVX 1500 has transformed the desktop phone experience from a voice-only interaction to a fully interactive, face-to-face communication experience without compromising the simplicity of placing a call.'


Carolyn John is a Contributor to unified communications. To read more of her articles, please columnist page.

Edited by Alice Straight

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