Unified Communications Featured Article

Facebook Fan Pages to Possibly Take Over Internet, Business Marketing Campaigns

March 10, 2010

Last night, I drove to my favorite local piece place after work, scooped up dinner for me and my boyfriend, and as I was walking out, the owner goes, “don’t forget, sign up for our Facebook Fan Page.”

As I stood in the little hole in the wall piece place, I turned to him and asked, “what?” and he proceeded to tell me that the pizza joint had a Facebook page, and for everyone 20 people who joined, gift cards were being given out.
Who knew, I thought when I got in my car and drove home.
I guess Mark Zuckerberg, creator of Facebook, knew.

According to the Wall Street Journal, Facebook plans to launch a tool set for Web developers who want to make their off-Facebook Web sites look and work more like on-Facebook “pages.”

I guess the pizza place caught on before I did, eh?

On its Facebook site for Web developers, the social media mogul is calling this toolset the “Open Graph API,” which will allow any page on the Web to have all the features of a Facebook Page – users will be able to become a Fan of the page, it will show up on that user’s profile and in search results, and that page will be able to publish stories to the stream of its fans.

And, since Facebook is such a hub for many organizations nowadays, will the evolution of the “Fan Page,” eliminate the regular old Web sites companies use for marketing? 

Only time will tell.

Kelly McGuire is a unified communications Web editor, covering CRM and workforce technologies, and anchor of its daily TMC Newsroom video broadcast. Kelly also writes about eco-friendly "green" technologies and smart grids, compiling unified communications's weekly e-Newsletters on those topics, as well as the cable industry. To read more of Kelly's articles, please visit her columnist page.

Edited by Kelly McGuire

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