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UC Week in Review: Unified Communications a Small Business for Vendors?

February 26, 2010

Some interesting research about the unified communications space came out this week. A new report by Frost & Sullivan predicted some big revenue changes in UC  industry for vendors.

“We do not believe UC will be a big revenue source for the vendors,” Elka Popova, Frost & Sullivan analyst, said.
As unified communications reported, the reason for that prediction is that advanced softphones capable of integrating with instant messaging clients and conferencing platforms, as well as with telephony switches, are not strongly correlated with investments in the rest of the infrastructure required for a complete UC implementation, she said.
Vendors will give away UC clients to drive adoption of various advanced communications solutions involving conferencing, collaboration and mobility, according to the report. But as business users become increasingly used to the availability of UC capabilities such as soft clients, it will be difficult to take those features away from them.
But Frost & Sullivan’s predictions may not affect everyone in the UC  space.
Polycom, Inc., a major player in telepresence, video and voice communication solutions, for example, is forging ahead with news that it introduced Polycom Touch Control, an interface device for Polycom room telepresence systems that lets users control all aspects of their experience using a touch-screen.
According to the company, the move to simplify how users find colleagues place calls, share content and access advanced features, the Polycom Touch Control shortens the learning curve for new users and facilitates broader adoption of visual communication which helps organizations drive faster return on investment and greater productivity.
And in other news, Apptix, a provider of hosted Microsoft Exchange e-mail, Microsoft SharePoint and business VoIP services,  announced that its CEO Dave Ehrhardt has been included in Washington SmartCEO Magazine’s 2010 Smart100 list.
The Smart100 CEOs are recognized for leadership, strategic vision, and character in running a business. An independent committee selects CEOS for inclusion from a variety of industries, including information technology, government contracting, consulting, financial services, and video production.
Those are some of the top stories that made headlines this week in the UC space. For more, check out the UC news page on unified communications.

Amy Tierney is a Web editor for unified communications, covering business communications Her areas of focus include conferencing, SIP, Fax over IP, unified communications and telepresence. Amy also writes about education and healthcare technology, overseeing production of e-Newsletters on those topics as well as communications solutions and UC. To read more of Amy's articles, please visit her columnist page.

Edited by Amy Tierney

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