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Polycom Supports Video Compression Technology to Cut Telepresence Bandwidth Requirements

February 16, 2010

Polycom, Inc. a Pleasanton, Calif.-based provider of telepresence, video and voice communication solutions, announced it is supporting new standards-based video compression technology, H.264 High Profile, which is designed to cut bandwidth requirements for high-definition telepresence and standard definition videoconferencing by up to 50 percent.

Using coding efficiency, Polycom's support for H.264 High Profile will give telepresence and videoconferencing users the chance to view video at any bandwidth, including full-motion HD video quality at 512 kbps and full-motion DVD-quality SD video 128 kbps.
'Polycom is giving customers the best video experience in the industry at half the network bandwidth requirements of competing solutions, a substantial benefit that will drive wider adoption and greater return on investment for customers,' Joe Sigrist, senior vice president and general manager of video solutions at Polycom, said in a statement. 'Polycom continues to drive visual communication innovation through our best-in-class solutions, our industry-leading infrastructure platform, and through the Polycom Open Collaboration Network of leading unified communications and network partners.'
In addition to cost savings, the lower bandwidth requirements will help gives companies access to broad video deployments, Polycom officials said. This, in turn, will help spur greater adoption of telepresence and videoconferencing in the unified communications section, the company said.
What’s more, lower bandwidth needs will also boost the use of video within the UC industry via Polycom Open Collaboration Network partners Avaya, Microsoft, IBM, Siemens Enterprise Communications Group and BroadSoft, according to Polycom.
Already, some companies are in waiting in the wings to take advantage of Polycom’s support for H.264 High Profile. The support will likely play a significant role in Polycom’s recently announced partnership withJuniper Networks. The company improves the quality and cost-effectiveness of video networks.
'Juniper and Polycom are creating the first scalable, 'conferencing-aware' network solution which will enable carriers to maximize the value of their existing networks to deliver high quality video services,' Gerri Elliott, executive vice president for strategic alliances, Juniper Networks, said. 'This will help carriers to move away from siloed networks toward more intelligent and efficient converged networks which are more sustainable and profitable in the long-term.'
In other news, Polycom announced it expanded its telepresence product portfolio.  New additions include the Polycom HDX 6000 View, an HD room telepresence system, which is available for under $5,000, and the Polycom HDX 9000 1080, an HD room telepresence system for integrators that want the benefits of 1080p video resolution.
'Polycom continues to address the key barriers to adoption for visual communication through a standards-based approach that will drive industry growth,' Polycom’s Sigrist said. 'Businesses of all sizes and across industries want the productivity and cost-saving benefits of visual communication, and Polycom is driving the total cost of ownership down to make it more affordable and accessible to a broader range of customers.'

Amy Tierney is a Web editor for unified communications, covering business communications Her areas of focus include conferencing, SIP, Fax over IP, unified communications and telepresence. Amy also writes about education and healthcare technology, overseeing production of e-Newsletters on those topics as well as communications solutions and UC. To read more of Amy's articles, please visit her columnist page.

Edited by Amy Tierney

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