Unified Communications Featured Article

Delegates, Attendees to Use ipadio During Upcoming Social Media Conference

January 25, 2010

Ipadio, the live phonecasting and social media service, reportedly announced that its technology is being used to share exclusive content and speaker insight leading up to Melcrum’s Social Media Conference on Feb. 9-10.

Abi Signorelli, a communications consultant who’s conducting the interviews said that this was a great example of how true social communication should work. It’s creating a conversation and dialogue well in advance of the actual event itself, allowing the speakers and organizers to respond and react to what people think and want to know.
In the run up to the conference, interviews with all the speakers will be broadcast live via ipadio at their Web site here, allowing delegates to get a sneak preview of what’s to come at the conference. People who can’t make the live broadcast can listen later. And, with ipadio’s full integration into other social media platforms, listeners are able to post questions and get them answered by the speakers in real-time.
Dr. Mark Smith, CEO of ipadio, said that are thoroughly enjoying qorking with Melcrum as they continue to innovate in their use of ipadio. And the audience for this conference are engaging well with the pre-conference interviews, getting their questions posted live. As a result, this conference is no longer a 2 day flash event, but a month long learning and networking experience , which given it’s a social media and communications conference is ideal. ipadio is the brainchild of Nemisys, a leading digital communication company from the U.K.
“This is the second time we've worked with ipadio ahead of an event and the technology and format works brilliantly,” James Bennett, head of content at Melcrum said. “Delegates are able to tweet questions on Twitter, the interview is live on www.melcrum.com and our readers, listeners and crucially our members, are able to get a glimpse of the great content, information and advice that our speakers and experts will be able to give them on the day to make their jobs as internal communicators that much easier.”
In a recent release during Christmas, read here about how ‘The Children's Trust’, one of the U.K.'s leading charities working with severely disabled kids, has teamed up with ipadio, the phonecast people, to make ecards extra special this year.

Hans Lewis is a contributing editor for unified communications. To read more of his articles, please visit his columnist page.

Edited by Amy Tierney

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