Unified Communications Featured Article

Citrix Online Now Offers Convenient Conferencing Shopping

January 15, 2010

Organizations and their managers looking for alternatives to increasingly wretched, expensive, and productivity-killing and environment-degrading business travel for their staff no longer have to spend countless hair-pulling hours shopping around for options.

Citrix Online, the Web conferencing division of Citrix Systems now offers a range of audio conferencing services along with its Web conferencing suite. Business of all sizes can now experience a variety of high definition audio and Web conferencing services together. With this comprehensive offering, customers benefit from enhanced convenience, performance and affordability.
Through Citrix Online, customers can choose a standalone audio solution with HiDef Conferencing or HiDef Corporate, as well as integrated toll-free, toll-based audio or VoIP with Citrix GoToMeeting and CitrixGoToWebinar services. With the addition of an integrated toll-free option, participants in the same GoToMeeting session or GoToWebinar event can, for the first time, select the audio option that is best for their needs.
HiDef Conferencing is distinguished by broadband capability that significantly enhances the quality of voice transmission compared to other audio conferencing providers. Users dialing into conference calls experience crystal clear, rich and natural audio that is more like a face-to-face meeting. HiDef Conferencing services combine simplicity with powerful functionality.
“To meet the market potential and our customers’ needs for greater choice in audio conferencing technologies, we are bringing innovative solutions to market faster than anyone else,” Ben Lilienthal, general manager of Citrix Online Audio, LLC, said. “Customers, who have long trusted Citrix Online for its innovative and reliable Web conferencing services, can also now experience the convenience of one-stop-shopping for audio conferencing that is unsurpassed in value for the richness and clarity of the audio communications. Through continuous innovation and close attention to customer needs, we are well-positioned to succeed in this market, which offers tremendous growth opportunities.”
Citrix Online’s strategy addresses the strong growth potential for high definition and affordable audio conferencing services. According to Wainhouse Research, an independent firm that provides insight on the global markets for this sector, Citrix Online is well-positioned to meet the demand.
“The market opportunity for Web and audio conferencing volume is approximately two times larger than the current one, providing ample opportunity for Citrix Online to accelerate its growth,” Marc Beattie, managing partner and CSP practice manager, said. “The unattended audio conferencing category alone, which is where Citrix Online Audio focuses – is expected to surge – growing 93 percent, and almost doubling in volume between 2008 and 2013.”
Larry Blumberg & Associates, a hotel development and management services company is one such firm that is pushing up those numbers. After trying other vendors it discovered Citrix Online’s all in one approach to Web and audio conferencing when they purchased HiDef Conferencing and GoToMeeting.
“This convenient approach meets our need to deliver online meeting and conference calls to distributed teams with different requirements,” James Snellgrove, the firm’s director of financial analysis and risk management, said. “The convenience and simplicity of the products, coupled with the level of service, allows our company to operate more efficiently.” 

Brendan B. Read is unified communications’s Senior Contributing Editor. To read more of Brendan’s articles, please visit his columnist page.

Edited by Amy Tierney

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