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ADTRAN Joins UC Market

December 14, 2009

ADTRAN, a supplier of converged communication solutions, today announced that the company is broadening its portfolio by entering the Unified Communications market with the launch of a new line of NetVanta Unified Communications products.

Businesses today are continually searching for ways to increase productivity and use a range of integrated communications solutions to drive revenue while using automation efficiencies to lower costs. ADTRAN's NetVanta UC solution suite offers flexibility and ease of use to businesses of all sizes, officials said.
The announcement marks a key milestone for the Huntsville, Ala.-based company. It is the company’s first entry into an already crowded UC market.
Like most in the industry, ADTRAN has a pretty broad definition of UC, Chris Thompson, ADTRAN’s senior product manager for enterprise voice products, said at a company PR event earlier this month. UC covers the gamut, including telephony, conferencing, messaging, IM, clients and business enablement, among other technologies.
 “It is a lot of things,” Thompson said. “A definition like this gets kind of crazy. There are so many terms.”
ADTRAN’s designed its products around that very idea, meaning that there are multiple solutions for different businesses. How do businesses decide what service to deploy? Simple, Thompson said.
“You need to do the things that make sense for your business,” he said. It’s got to be something that helps [you] make business more efficient.”
The company’s NetVanta UC solution suite offers a variety of services, including voice mail, unified messaging, fax server and auto attendant. It can handle between five users to more than 2,000 users per server, the company said.
The NetVanta suite, which includes NetVanta UC Server, NetVanta Business Communications System, NetVanta Enterprise Communications Server, NetVanta Business Application Server, can be tailored to individual users’ needs, company officials said.
With ADTRAN’s UC suite, users can realize increased productivity, as well as lower TCO, Thompson said. Meanwhile, end users will benefit from reduced costs.
“ADTRAN offers a full suite of next-generation converged communications solutions ranging from QoS-enabled routers and switches to IP PBX and IP Business Gateways. Unified Communications is a natural extension of our solution portfolio,” Rick Schansman, senior vice president and general manager, ADTRAN Enterprise Networks Division, said in a statement. “Our NetVanta UC products will not only allow us to provide personalized Unified Communications solutions to customers of all sizes, but combined with our enterprise product suite, enable ADTRAN to deliver an industry-leading breadth of enterprise communications solutions.”
ADTRAN is a GOLD sponsor of ITEXPO East 2010. To be held Jan. 20 to 22 in Miami, ITEXPO is the world’s premier IP communications event. Visit ADTRAN in booth #100. Don’t wait. Register now.

Amy Tierney is a Web editor for unified communications, covering business communications Her areas of focus include conferencing, SIP, Fax over IP, unified communications and telepresence. Amy also writes about education and healthcare technology, overseeing production of e-Newsletters on those topics as well as communications solutions and UC. To read more of Amy's articles, please visit her columnist page.

Edited by Amy Tierney

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