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RADVISION Speeds Up 3G Video Connect Time

December 18, 2008

RADVISION has landed a patent for reducing 3G video call connect time to under one second, a significant jump from previous rates.
The Tel Aviv-based RADVISION is a provider of video network infrastructure and developer tools for unified visual communications over IP, 3G, and emerging next-generation IMS networks.
The new speed shatters previous rates which only two years ago ranged between a leisurely seven to 15 seconds to connect a 3G call and start sending video.
“Until now, the widespread adoption of 3G video telephony has been hampered by the time it takes to set up calls between devices,” said Avishai Sharlin, general manager at RADVISION.
The time delay, says Sharlin, has been way to long for any type of commercially viable service.
However, an extension to the 3G-324M protocol was recently ratified by the International Telecommunications Union (ITU) in an effort to reduce 3GPP call setup time.
This extension, known as MONA, is a standard hashed out by RADVISION and other industry players. The specification runs through three different techniques that can often be used during call setup procedures to shorten the time necessary to setup a video call.

“With the innovation added by MONA, call setup times can be reduced to below a second, significantly improving the quality of experience to the end user,” said Sharlin.
 The idea behind the architecture is to facilitate the proliferation of multimedia communications through IP technology and solutions.
“RADVISION’s IP will be made available to entities at reasonable and non discriminatory licensing terms,” Sharlin.

Tim Gray is a Web Editor for unified communications, covering news in the IP communications, call center and customer relationship management industries. To read more of Tim�s articles, please visit his columnist page.

Edited by Tim Gray

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