Unified Communications Featured Article

Spanlink: Riding the Unified Communications Wave

December 15, 2008

Spanlink Communications has had a very eventful year. In October, the company named former Chief Financial Officer Scott Christian as president and chief executive officer, and in November Spanlink introduced three pre-packaged UC solutions in one day. The solutions, dubbed SpanCom 50, SpanCom 200 and SpanCom 200Flex, are designed to give small to mid-sized businesses affordable, comprehensive and easy-to-manage unified communications. Built on hardware and software from Cisco Systems, the bundled solution gives Spanlink’s customers e-mail, voicemail, desktop video, fax, instant messaging and other communications capabilities in one unified offering.

Clinton Fitch, Spanlink’s Unified Communications Product Manager, took some time to respond to a series of questions regarding the state of the company and the outlook for the coming year.
Fitch will represent Spanlink at the upcoming ITEXPO in Miami Beach, FL (February 2–4, 2009). He will join a group of industry experts on a panel entitled Unified Communications Basics, which will take place on Monday, February 9, from 12:00-12:45pm. Moderated by David H. Yedwab, Partner at Market Strategy and Analytics, the presentation will provide statistics and analysis to help attendees understand the steps to consider when selecting UC solutions; the business benefits of UC; how other organizations are using UC to improve processes and reduce costs; and more.
GG: You are on the schedule to present at the upcoming ITEXPO. What can attendees expect to learn in your session at the event this February?
CF: Attendees can expect to learn how Unified Communications can improve productivity, communication and operational costs when deployed and fully exploited.
GG: When you look back on 2008, was it a good year for your company?
CF: 2008 was a banner year for Spanlink Communications in many aspects thanks in part to the growth in the UC market, our establishment of a dedicated practice in the UC market and our partnership with Cisco.
GG: What was your firm’s biggest achievement last year?
CF: From a UC perspective, it was our establishment of a dedicated UC practice.
GG: What can we expect to see from your company for the next 12 months?
CF: In 2009 you can expect to see continued growth in our UC and Contact Center practices with new bundled offerings and support solutions.
GG: In your view, please describe the future of the IP Communications industry?
CF: As 2009 begins, IP communications is now the standard for many companies and continued adoption will persist. Because of the flexibility IP offers, communication methods will continue to become more integrated, providing seamless connectivity from a multitude of devices and platforms.
GG: How do the current market conditions affect your potential customers? Do you think they will hold off on purchasing new solutions or do you think the economic conditions will spur them to make purchases that will allow them to be more competitive?
CF: Many customers have expressed that they are cutting budgets in 2009 in their IT departments but we do not expect to see a significant change in our business. Unified Communications is not simply about product in racks — it is about fundamentally changing how a company communicates internally and externally with higher efficiency and at a lower cost. This will resonate well with the tight budgets expected in 2009.
GG: What sets your company’s solutions apart from the competition?
CF: We have been a contact center company for 20 years and we understand applications exceptionally well. Because UC is very much application driven today, our pedigree allows us to bring a high level of understanding and intellect to our customers business needs and solve them using the technology.

Greg Galitzine is editorial director for TMC’s IP Communications suite of products, including unified communications.com. To read more of Greg’s articles, please visit his columnist page. He also blogs for unified communications here.

Edited by Greg Galitzine

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