CoreDial Reaches New User Milestone as UCaaS Market Continues to Grow
An already growing UCaaS Market continues to build momentum, and we’ve seen many providers making moves to capitalize on the increased interest in cloud-based unified communications services. Cisco scooped up BroadSoft last year; Mitel just went private after a buying spree to bolster its cloud business; and Windstream bought Broadview networks, just to name a few of the major moves in the past year. These deals all point to the continued growth potential of the UCaaS market as businesses are increasingly turning to cloud solutions and away from traditional on-premises models.
It’s a trend that others in the space are seeing and capitalizing one as well. CoreDial, for one, has built a strong user base on the back of a channel-only approach, building its portfolio through a steady investment in R&D to extend its value proposition.
CoreDial has traditionally sold its UCaaS on a white-label basis and has witnessed the market growth firsthand, having now exceeded 300,000 seat licenses for its solution, driven by a base of more than 800 channel partners. The company is one of only a handful of UCaaS providers that sells entirely through the channel and, since redefining its program back in 2016, has seen growth of its channel partner of nearly 50 percent. Last year, Doug Mohney reported the company was adding more than 4,500 seats per month.
With a pure channel mentality, CoreDial’s has always held a commitment to giving its partners the tools they need to grow. Building on that strategy, it has also added a branded solution, CoreNexa, to its offering, giving its partners even greater flexibility.
“It’s been CoreDial’s philosophy to give our partners the ability to succeed, through the combination of compelling technologies and a channel-friendly business model that results in expanded margins and greater profitability,” explained Alan Rihm, CoreDial CEO. “We have every expectation that this milestone will be quickly eclipsed as we roll out the CoreNexa brand, an enhanced platform, and new customer engagement solutions to the marketplace.”
Those new customer engagement solutions include a layer of contact center functionality through its recent Voice4Net acquisition, which will allow its channel partners to engage with a broad new set of prospects with an even greater value proposition – and provide upselling opportunities to their existing users.Analyst Jon Arnold believes CoreDial’s partner-focused approach gives it an advantage as the market continues to evolve: “As the company looks to add new capabilities to its portfolio, CoreDial and its partner network should be well-positioned to increase market share in the SMB segment, and pursue larger deployments as opportunities arise.”
Edited by Erik Linask