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Unified Communications Week in Review: Reinvent, CounterPath, and More


January 20, 2018

Unified Communications was very broad this week, as communications has many offerings. From Reinvent adding SMS to its Unified Communications as a Service (UCaaS) portfolio to Centile choosing Pure Cloud Solutions (PCS) as its cloud PBX provider, UC continued to show how vital it is to the world. With all the news and announcements, it seems like the perfect time for a Unified Communications Week in Review.

It has been found that people prefer texting over talking on the phone, even in businesses. That was why Reinvent announced it has added SMS to its UCaaS offering. This will permit businesses to send and receive text messages from any mobile device via a cloud hosted phone number. “Texting is increasingly popular with all demographics of users and adding this feature to our UC services will help businesses communicate even more effectively,” said Ray Napoletano, vice president of sales for Reinvent Telecom.

There are several trends that all businesses must begin to look out for as 2018 begins. One of the most important issues is AI and machine learning providing better customer service while rerouting and mitigating network outages. The goal with AI and machine learning is for networks to experience a zero error track record but only time will tell if automation can truly replace human beings. William King discusses many trends to watch out for in the UC article all about predicting trends.

Centile announced it has chosen Pure Cloud Solutions (PCS) for its cloud PBX provider in the United Kingdom. Centile’s Regional Associate Director Justin Martin-Hamilton notes, “PCS is exactly the kind of Cloud Service Provider we want to work with, as part of our UK expansion strategy. PCS understands that resellers want to offer advanced fixed mobile convergence and unified communications services, with hosted cloud-based services meaning that they don’t have to invest in their own technology infrastructure or development.”

Finally, CounterPath announced it has made a distribution agreement with Unified Communications Co. to offer CounterPath’s Bria and Stretto to the Japanese market. "We selected Unified Communications Co. to expand our distribution to untapped markets within Japan that only can be reached through channel partners. We expect to grow our small to medium sized enterprise business that will also help drive success in winning larger accounts," said Todd Carothers, EVP of Sales and Marketing at CounterPath.

And there you have it; all of the news in one tiny package. Come back next week early and often for all of the Unified Communications announcements and news.