Unified Communications Featured Article

CounterPath Positioning for Japanese Market Expansion

January 19, 2018

As communications experience a makeover in this cloud-y time the market is growing, and chock full of opportunity. Unified communications providers are taking aim at emerging markets with future, forward, feature-rich solutions and it’s paying off in a big way.

This week, CounterPath announced a new distribution agreement with Unified Communications Co., Ltd to augment its presence in the Japanese market. Specifically targeting the SMB space, Unified Communications Co., Ltd can offer CounterPath’s Bria and Stretto platform to customers to support communications needs.

"We have made inroads into Japan on our own with companies like NTT Software," said Todd Carothers, EVP of Sales and Marketing at CounterPath. "We selected Unified Communications Co. to expand our distribution to untapped markets within Japan that only can be reached through channel partners. We expect to grow our small to medium sized enterprise business that will also help drive success in winning larger accounts."

The hype is heavy in the Japanese unified communications market, as in 2015 it saw a valuation just short of 500 million and current forecasts expecting a market value of $623 million in 2018. The chum is in the water, and sharks are circling with providers licking chops at increased market penetration. 

"Our solution is a perfect match for the Japanese market," continued Carothers. "We have already developed our application to work on the devices and call servers that are specifically developed for the Japanese market. Unified Communications Co., Ltd was able to easily integrate our products with their solution offering."

Cloud communications will shape the landscape for the foreseeable future; current innovation is driving adoption, which is creating competition. As a result, emerging markets are moving to the fore.

Are your communications in the cloud?

Edited by Mandi Nowitz