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BroadSoft Leading LATAM Unified Communications and Contact Center Market


December 01, 2017

BroadSoft announced it was named Frost & Sullivan ‘s Latin America (LATAM) cloud IP telephony and UCC services platform provider of the year. The company, recently acquired by Cisco, is known for its unified communications, collaboration and contact center services (UCaaS and CCaaS).

The IP telephony and UCC services market is seeing an exponential increase in Latin America, according to Frost & Sullivan, and BroadSoft is leading the market with 36.6 percent of users on its platforms.  It’s clear recognition of the company’s consistent innovation in enabling business-centric conferencing, unified communications, and contact center capabilitites.

“BroadSoft aims to transform business productivity for organizations of all types by integrating communications into business activities and workflows while enhancing process agility,” said Sebastian Menutti, Senior Industry Analyst at Frost & Sullivan. “BroadSoft empowers Latin American companies to redefine the future of work by inspiring teams to create, collaborate, and maximize performance on a daily basis.”

Its BroadSoft Business portfolio was acknowledged as an asset in Latin America, thanks to its accelerated suite of enterprise-ready, cloud-based PBX, UC, team collaboration, and contact center services. This aids in driving cost efficiency for all businesses, from SMBs to large enterprises.

“We are honored to receive recognition of our market leadership and as a future-of-work business collaboration visionary,” said Hector Sanchez, vice president, CALA region, BroadSoft. “We believe having a focus on delivering business collaboration productivity solutions through our BroadSoft Business portfolio will continue to maximize customer value and experience.”

Last year, BroadSoft announced Frost & Sullivan had chosen it as the recipient of the Asia Pacific Hosted Telephony and Cloud UC Platform Provider of the Year Award, a part of Frost’s 2016 Best Practices Program. It went onto garner the same honor this year, as well. 




Edited by Erik Linask