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CoreDial: Pushing Definitions and Expectations to Empower Partners

February 10, 2016

The definition of UC is difficult to pin down for any analyst, which makes market analysis difficult and, for the most part, confusing. So when TMC had the opportunity to interview a company stretching the definition of UC, we jumped at the chance.

At the recently concluded ITEXPO, TMC’s Erik Linask touched base with Jim Debald of CoreDial, a UCaaS provider that empowers, rather than supplies, companies with their solutions. Their interview covered the state of the UC market, business models, and CoreDial’s perspective.

Debald outlined CoreDial’s unique approach to partner relationships. According to Debald, “We started out with a direct model ten years ago, when we were launching the service. We quickly found out that we had a unique aspect to our service that allowed other organizations…to private label our service to their customers. So we didn’t pursue an agent model, which is more common to the industry…We want our partners to become service providers, and we want them to own the customers and be forward facing, which is a huge benefit to them.”

That unusual model limits the total number of partners CoreDial can enlist, leading them to pair with companies that have the infrastructure and desire to become their own service provider. Coredial tends to partner with smaller, focused, and more personable businesses – what Debald jokingly calls “five guys and a dog” organizations – because those businesses “really want to generate monthly recurring revenue, and are prepared to be able to take on that responsibility.”

Linask and Debald then shifted the conversation to CoreDial’s offerings. The company has been part of the UCaaS revolution, keeping pace with the last decade’s consistent rollouts of UC solutions. Among some of CoreDial’s more popular UC solutions are, as you might expect, mobility and remote working.

The two then turned to the (un)viability of video implementation, which has hovered on the brink of widespread adoption. For their insights on that element of the UC market – and for a far more detailed look at CoreDial’s essential functions and business outlook – be sure to check out the video below: 

Edited by Maurice Nagle

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