Unified Communications Featured Article

Unified Communications: Perfect for Working Across Time Zones

October 05, 2015

With the advent of the Internet and unified communications (UC), the world is indeed shrinking. But with that convenience comes the expectation that almost everyone is available 24/7. While that may be a problem to some, Teridion has the solution.

The Israel-based company recently opened an office in San Francisco, and realized it needed to be able to communicate across a lot of time zones, so it utilized its own technology to make it seamless. That technology is now available to everyone. As such, Elad Rave, founder and CEO of the company, spoke with TMC in the run-up to this week’s ITEXPO, talking about his business, and communications in particular.

TMC: Have we finally reached an inflection point with Unified Communications adoption? What is driving or hindering the market?

Elad Rave: Unified communication technology has become an integral part of how we conduct business as people have become comfortable with Skype, Google Hangouts and other similar conferencing technology. I would say we reached an inflection point several years ago as VoIP and video conferencing technology became commonplace in the workplace. What’s hindering it from its ultimate success is issues with performance and reliability. A video conference could look great in California, but as you move across time zones and across the globe, connection quality is reduced significantly.

TMC: How do you feel collaboration software/services are helping workers today?

ER: Teridion is a distributed organization with offices in Israel and San Francisco, as well as remote workers elsewhere, so collaboration tools are imperative for us to do work effectively. Communications tools such as Skype are becoming a natural way to collaborate with coworkers, regardless of where they are. Tools that allow for sharing desktops, live editing documents and file sharing make workers much more efficient. Whereas workers located in opposite time zones would previously have to send a file and wait hours for a reply, work can now be done in real time on a document or spreadsheet, making the entire workforce more efficient and collaborative.

TMC: How is cloud computing shaking up your product/service offerings?

ER: Teridion is born in the cloud and our whole architecture cloud based. Our offering is designed for cloud companies so it has a great influence on us. The flexibility the cloud offers enables us to deliver a high-performance platform that is elastic and reliable. Since Teridion sells on-demand and isn’t limited by geography or cloud provider, customers can grow at their own pace and work with the providers they choose.

TMC: What technology has had the greatest impact on your ability to perform your job in the past year? 

ER: While no single technology has significantly impacted how I work, there have been really innovative advancements of cloud-based apps and services that when combined, create great enterprise solutions. For instance, this past year Teridion, formerly an Israel-based company, opened a San Francisco office, and effectively split the brain of the company. We’ve been able to keep the teams coordinated, effective and communicative through cloud-based applications and services such as messaging, video and collaboration tools that enable us to work across 10 time zones.

TMC: What innovations do you expect to see in the business communications world in the next year?

ER: The basic technology for exceptional business communication tools is already available. The real game-changer will be when we are able to align them to be a natural extension of how we already work. Communication tools will be integrated into desktops and applications to increase collaboration. Right now we’re seeing players like Microsoft, Skype, Google, WebEx and GoToMeeting all working to create an integrated collaboration experience, which will make the workforce more effective. 

Edited by Kyle Piscioniere

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