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gUnify Announces Broadsoft Support for Application Integration Platform

March 31, 2015

gUnify, a cloud-based communications applications company, has announced its Application Integration Platform for BroadSoft.

This allows communications providers to integrate unified communications services with popular web-based business applications such as Google for Work, Salesforce Sales Cloud, Zendesk and others.

"As a pioneer in the cloud communications space, gUnify has established itself as the premier provider of middleware for service providers looking to accelerate their voice offerings for customers," Karim Sadroudine, director of the innovation ecosystem at BroadSoft, said.

The Application Integration Platform allows service providers to add communications features to cloud-based apps such as presence, voice chat and automatic call logging. These features complement a major selling point of cloud applications: their ability to support collaboration features.

The platform integrates with Broadsoft’s UC One, which gives businesses insights into how their sales teams are performing.

Since service providers can integrate communications with web-based business applications, they can add value to their networks and keep their customers by offering tailor-made cloud business applications that take full advantage of UC features while competing with these over-the-top services on their own.

gUnify’s platform integrates disparate cloud applications into one coherent platform, which makes it easier to justify using these applications. The upgrades and maintenance are also left to the providers with a completely hosted solution. This offers businesses a potentially lower total cost of ownerships compared to traditional solutions. It’s also possible for a company to save money on the client side by deploying cheaper hardware such as Chromebooks.

Existing Broadsoft customers have access to gUnify’s platform via the Broadsoft Marketplace.

With a cloud-based productivity and communications environment like one based on Broadsoft, businesses can have a very effective platform without a lot of capital expenditure. All of the processing power is left to Broadsoft, Google, Salesforce and any other provider that a business chooses.

Edited by Dominick Sorrentino

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