Unified Communications Featured Article

UC Trends Expected to Gain Momentum in 2015

January 20, 2015

Unified communications solutions promise to streamline processes and collaboration in the office and beyond. As such, access to innovative UC technologies can indicate a team is ready to take its business processes to the next level. With so much business potential, it may not come as a surprise that the UC solutions market is predicted to see some significant changes this year, many of which will be designed to benefit the end-user.

According to a recent Reseller News piece, a transformation is taking place. And while consolidation is in the works, solutions and services throughout the unified communications market are expected to remain diverse. The primary catalyst for change, according to IT analyst firm Ovum, is the shift in purchasing, deployments and business communications management by large enterprises and SMEs. The primary focus: the cloud.

Ovum analyst, Brian Riggs suggests that video will become ubiquitous with the proliferation of WebRTC, consumerization and other key factors playing a part. Video conferencing will be available from any device and any application. Unified communications services providers will take advantage of the growing demand by delivering solutions that are better enabled to support complex hybrid deployment strategies.

The biggest impact on businesses in 2015 where unified communications is concerned centers on diversity in light of consolidation. This makes room for second and third tier players seeking to stake their claim on the market. Likewise, unified solutions are becoming mainstream, especially among large enterprises. In many cases, cloud-based solutions are working alongside on-premise platforms as either the long-term strategy or in preparation for transition.

As the demand for video conferencing continues to grow, the challenges to integration still remain. The staggering number of systems, applications and services that can facilitate video conferencing across the enterprise challenge the concept of interoperability, especially when outside parties seek participation. WebRTC is making progress in combating this issue, but still falls short of widespread adoption.

The introduction of hosted video conferencing spurred a transformation and now providers are revamping their services. To ensure relevance, they’re also forming partnerships, completing acquisitions and developing new solutions internally. New providers are popping up and gaining attention through new and differentiated services and video conferencing offerings that provide tighter integration.

All of these changes are good for the enterprise and the small business user as they’re driving additional options and keeping pricing competitive. Plus, as vendors compete for dominance, their development efforts continue to ensure a steady flow of new solutions into the market.

To discuss these opportunities further, Tadiran Telecom is scheduled to participate in SIP Trunking, UC and WebRTC Seminars at ITEXPO Miami. Participants will explore the disruptive technologies that are changing the face of real-time communications and industry experts will provide the necessary insight on lasting impacts. To ensure you know what to expect, this is one event you won’t want to miss. 

Edited by Alisen Downey