Unified Communications Featured Article

INVOIP to Offer Enterprise UC with BroadSoft BroadCloud

January 12, 2015

BroadSoft is in the business of providing enterprises with software which can extend their unified communications capabilities through voice and video calling, texting, and mobile and fixed-line services. Early this month, it announced that it would extend such software to INVOIP—a provider of its own UC services, which operates out of Troy, Mich.

The announcement released on Jan. 8 indicates that INVOIP extends UC services to businesses entirely through the cloud. It will complete that process of service provision from here forward with the assistance of BroadSoft's BroadCloud which allows operations such as INVOIP to sell communications features that are ultimately delivered from BroadSoft itself. Product and sales management, network assessment, operational support, and self-services portals emanate from the BroadSoft cloud, and service providers can brand their collection of services to their liking. Ben Rife, the president of INVOIP, commented that this partnership would allow his company to create custom services at a minimal up-front cost.

“BroadCloud gives INVOIP an accelerated route to market with minimal up front capital investment, all while allowing us to leverage our brand and core network services,” Rife said. “Equally important, BroadCloud enables customizable delivery of hosted unified communications services allowing us to differentiate our offer from competitors and improve our value proposition.”

Similarly, Ken Rokoff, the vice president of the BroadCloud division at BroadSoft, said INVOIP would have the opportunity to differentiate itself from the competition and meet the needs of the business for which it provides services. The BroadCloud platform, its website shows, supports the operational processes listed above. INVOIP's customers' product teams can potentially have access to product branding, prices, and reports. Sales reps can use the platform to provide quotes and generate orders for their own customers. Network engineers will also have the ability to assess their networks throughout the life of cloud-based service. INVOIP's business clients will also be able to configure product access based on user and group preferences.

All in all, the investment for INVOIP should be minimal at the start but with a good chance that it can sell UC capabilities to a number of customers within its area. Additions to the core capabilities of BroadCloud from BroadSoft should translate to an instant addition of services to INVOIP and its clients as well.

Edited by Maurice Nagle