Unified Communications Featured Article

BroadSoft Acquires SDD, Introduces UC-One Hospitality

August 04, 2014

Modern telecommunications technologies have changed the way companies communicate with their clients. The advance of hosted, cloud-based voice services have brought about new perspectives in company communications. It’s easier than ever to contact the customers and respond to them with the help of unified communication.

Bolstered by its acquisition of Systems Design & Development, Inc. (SDD), Broadsoft has introduced a unified communication offering specially designed for the hospitality sector. This unique offering is expected to help companies in the hospitality vertical to end their reliance on PBX system and enjoy the benefits of a modern unified communications system.

Named UC-One Hospitality, this new offering from Broadsoft brings together the company's Unified Communications (UC) and SDD's Jazz Fusion features. This in turn facilitates the integration of numerous hospitality systems, property networks and hotel operational practices, claims Broadsoft.

For hotels, UC-One Hospitality offers a single, centralized solution across all its branches. It also helps them reduce their investments in IT infrastructure and use the available manpower in satisfying more customers. It costs considerably less than a traditional, on-premise PBX and it’s easier to shift from CAPEX to OPEX with this offering.

“Many of the hospitality premise-based PBX solutions are reaching their end-of-life, creating a need for the industry to seek new innovative communication alternatives that better align with their integrated guest services strategies," said Michael Tessler, chief executive officer, BroadSoft. "We believe the services capabilities of SDD, when integrated with our Unified Communications services, will unlock a sizable new vertical market opportunity for our service provider customers.”

Apart from introducing newer technologies to niche industries, Broadsoft is also working on making those technologies easier. Recently, the company demonstrated WebRTC at an event and drove home the point that WebRTC was easy to use even for novices. 

Edited by Adam Brandt