A Look Into the Latin America UC Market
Latin America is one of the rapidly growing regions in the world today with a projected GDP of 3.2 percent in 2014. This growth has been steady over the last few years, and has given rise to economic stability. Due to this stability, many companies in the information and Communication technologies have turned to this region. To make the most of this interest from foreign companies, Latin America has also increased its investments leading to a positive environment for the technology industry.
One of the branches of ICT that is making good progress in Latin America is Unified Communications (UC). While UC is in its nascent stages when compared to mature markets like the U.S. and Europe, it is nevertheless catching the attention of businesses here. This progress is evident in the many UC-related events such as marketing campaigns, product releases and road shows that have taken place in the last few years. These developments in UC have been possible because of the widespread use of mobile devices, changing workplace culture and the overall network readiness of the Latin American society. These are the same trends that fueled growth in the U.S. and Europe, and it is likely to spur the Latin American markets as well.
Many of the players who offer UC solutions in Latin America are the global players like Microsoft, IBM, Cisco and Alcatel-Lucent. These companies have been introducing new UC-based products to Latin America since 2008. While the larger companies have been quick to embrace UC products, this acceptance has been slow among small sized firms because of lack of knowledge about the benefits of UC, and the reluctance to invest in new technologies. Despite this roadblock, UC has made inroads in big data, video conferencing, BYOD, social media and IoT segments in Latin America.
Going forward, UC is expected to have an even bigger market in this part of the world.
Edited by Maurice Nagle