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Amdocs Unified Communications Helps Power TIM Brasil's Blah Service

May 20, 2014

TIM Brasil, a major Brazilian service provider recently selected Amdocs Unified Communications to power its new "blah" service.

Company officials said that the innovative blah offers an unmatched user experience because all the subscriber's devices are synced on a unified address book, merging device and social network contacts.

The blah app is available to all the other mobile subscribers and not only TIM Brasil customers, on Android and iOS. It saves money for the subscriber and keeps them inside the TIM Brasil brand while they use messaging and communication services such as VoIP, video chats and rich instant messaging.

Service providers today face constant competition for voice and messaging revenue from over-the-top players. The one way to combat this is to leverage their relationship to offer enhanced communication services to subscribers.

With help from the blah app, which acts as the launch pad for all the subscriber's communication needs, service providers can improve customer loyalty and can regain control of subscribers' communication needs.

The subscriber, on opening blah sees their combined contacts from all devices and Facebook, and communicates with these contacts straight from the app.

By highlighting contacts that are fellow subscribers, or intelligently reformatting dialed numbers to use a discount long distance provider where available, TIM Brasil subscribers can save call costs.

"With the launch of blah, we are the first Brazilian operator to enable mobile subscribers to enjoy state of the art, over-the-top type experiences with an intelligent address book, keeping the interface with customers and facilitating all communication," said Roger Sole, chief marketing officer at TIM Brasil, in a press statement.

In January, unified communications reported that Amdocs, a provider of customer experience systems and services, announced the release of Amdocs CES 9.1, the company’s latest product for small and medium-sized business customer care.

Edited by Maurice Nagle

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