Unified Communications Featured Article

Why Microsoft Lync is Taking Unified to Universal

March 17, 2014

Unified communications – it’s at the top of many a CIO want list as it streamlines the cost of staying connected and minimizes the amount of time IT teams have to focus on communications systems. Identifying the right solutions to meet the needs of a growing company, however, can be a challenge. How do you know when you’ve found the solution and partner to drive the results you need?

For many, that solution is in Microsoft Lync. It’s often an easy choice when the environment is already based on Microsoft. Users are already accustomed to the technology, user interface and even workflow. Integrating a new solution based on known technology is easy decision, from the user’s standpoint. Does IT tend to agree?

Lync is quickly becoming what many consider to be a leading unified communications platform. Microsoft would love it if enterprises throughout the world believed it was the only standard by which they could operate. The platform is designed to support your efforts, whether you want to remain on your current in-house deployment or move communications to the cloud. To reinforce the concept, the company is moving away from unified communications and now promoting “universal communications.”

This positioning is pretty smart as Microsoft aims to get people thinking in terms of core applications and capabilities. The idea is to have them realize Lync is the natural solution to solve their communications challenges. Plus, as business professionals increasingly rely on one device to support all communication and process needs, it needs to sync easily across all platforms. Microsoft is focused on streamlining this process, ensuring that business users need access to its Office products while on the go.

In the office environment, unified communications is moving from desk phones to screens and Lync works well on every screen found in the office. The company has all the multimedia endpoints covered so users have what they need, when they need it and in the form that it works best. It also easily supports all channels of communication so users don’t have to abandon one to support high quality interactions on another.

When it comes to integration, the question gains more attention if the shop isn’t already based on Microsoft. Plus, if a company is already using a SIP PBX they like, how can they be sure they’ll get all the benefits Microsoft promises? The key is in working with a proven partner like Xmartek. The company offers complete Microsoft Lync Integration that can integrate any SIP PBX.

To share more, the company was on hand at this year’s ITEXPO. unified communications’s Rachel Ramsey was on hand to catch up with them on the show floor. Check out their entire conversation in this ITEXPO video.


Edited by Cassandra Tucker

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