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Enterprise Video to Beam into the Future

January 13, 2014

Bill Gates once said, “I'm a great believer that any tool that enhances communication has profound effects in terms of how people can learn from each other, and how they can achieve the kind of freedoms that they're interested in.” And, that’s what enterprise video does: bridges gaps in communications across the world, encourages employee engagement and liberates them from the confines of office spaces.

Considering the significance of the market, Transparency Research, in an updated report, has provided an overview of the advanced "Enterprise Video Market.”

As video storms across the globe, across time zones and geographical barriers, enterprises appear to be embracing it eagerly. But what makes enterprise video tick? Let’s take a look at why it’s center stage in many organizations.

The fact that the technologically advanced countries of North America and Europe are leading markets for video enterprise industry and that emerging markets in Asia Pacific are expected to be major share holders, does suggest that rapid technological changes and developments have had a major role in triggering enterprise video as they have enriched the way video is delivered.

With one-to-one, one-to many, and many-to-many communication possible using video , companies have begun to realize that they can not only increase their outreach but also exchange information and ideas in a reliable, scalable and secure manner. With a webcast, employers can reach out to as many people as they want to and share graphs and visuals with them in real-time. It’s also a great tool to have while implementing new concepts or even while training newbies.

Also, the new word that’s doing rounds in the corporate sector is portability and mobility. With BYOD being endorsed in many companies, enterprise video solutions are being acquired with increased momentum, bringing greater flexibility to remote working.

With the integration of online, cloud and mobile deployments, enterprise video is helping businesses to extend their reach both within and without the organization.

And, ultimately it’s all about money: everything boils down to the company’s balance sheets, to cost and expenditure. Enterprise video service helps reduce overall capital expenditure and by interacting with everyone through a unified communication mode, companies can use resources optimally and save time and money.

Reasons enough to indicate that enterprise video is only going to become bigger and better and more attractive in the market. 

Edited by Cassandra Tucker

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