Data Privacy Management Firm TRUSTe Certifies WeChat
WeChat, a mobile social communication application for smartphones, recently announced that it has been certified by TRUSTe, a global Data Privacy Management (DPM) company that provides privacy assessments, certifications, monitoring tools and compliance controls.
The officials from TRUSTe said that WeChat, which provides high level protection for user privacy to safeguard user information, successfully met the requirements of TRUSTe Program. The certification covers WeChat in five different mobile operating systems (Android, BlackBerry, iOS, Symbian and Windows Phone). WeChat is newest in the list of popular mobile social communication apps who have received this certification.
WeChat is free for download from app stores running on Android, BlackBerry, iOS, Symbian and Windows Phone operating systems. It claims to be the most downloaded mobile social app in many markets with more than 100 million registered accounts in international markets. The platform enhances social interaction by supporting exchanging of text, voice and video, stickers, and photos with their friends over data networks or under Wi-Fi environments. Users can choose to communicate one-on-one, or within their closed social network through "Moments.”
"Consumers are becoming increasingly savvy and concerned about what personal information companies are collecting about them and how it is being used," said Chris Babel, CEO of TRUSTe. "With 78 percent unwilling to download an app they don't trust, strong data privacy management practices are essential for any business looking to take advantage of new opportunities on mobile while building trust and protecting their brand."
"This is a true milestone for WeChat," said Poshu Yeung, Vice President of the International Business Group at Tencent, the company behind the WeChat app.
"WeChat has more than 100 million registered user accounts around the globe and is revolutionizing the way people communicate in their daily lives by providing a completely unique experience. Now with TRUSTe certification, WeChat users can have peace-of-mind knowing their data is well protected when they are keeping in touch with friends, meeting new people and having fun with WeChat."
Edited by Cassandra Tucker