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Level 3, Blue Jeans Network Collaborate to Develop Cloud-based Video Conferencing Solution

September 20, 2013

Level 3 Communications, Inc. has reportedly come up with a new solution which provides enhanced collaboration capabilities to organizations, boosting productivity and improving the bottom line. The new cloud-based video conferencing solution is developed in collaboration with Blue Jeans Network, and will be used across any video platform.

The officials from Level 3 said that the new solution won’t need any dedicated IT staff and will also eliminate traditional costs associated with video conferencing implementation. Also, hardware investment will not be required and the solution will operate off of a reservation-less model, enabling on-demand video communication regardless of the platform.

Speaking on the prospects of the success of this solution, Bruno Zerbib, Level 3's vice president of Product Management said that the rapid emergence of personal video capabilities among Internet-connected desktop and mobile devices, coupled with the increasing enterprise demand for traditional video-conferencing capabilities, has created a new and unique market for an 'any-to-any,' ubiquitous video conferencing service. He also said that the new solution will put Level 3 in a unique position to address the diverse and complex collaborative needs of distributed organizations.

"Easy-to-use, accessible video collaboration services provide customers with a level of flexibility and interoperability that needs to be the new standard of enterprise communications," said Krish Ramakrishnan, CEO and co-founder of Blue Jeans Network. "Market interest in these unified video solutions continues to be strong, and we are pleased to be working with Level 3 as part of its enhanced service capabilities and continued dedication to increasing service reliability and customer satisfaction."

In related news, Level 3 Communications recently expanded its Vyvx broadcast capabilities into South Africa to meet the demand for video content generated in and also delivered to South Africa. According to the company, companies in South Africa can now more rapidly transmit live sports, breaking news and other video content to international audiences, enabled by Level 3's Vyvx Point of Presence (PoP) located in Johannesburg. The new PoP also provides companies in North America, Western Europe and Latin America the opportunity to deliver their broadcast content more readily to South Africa.

Edited by Ryan Sartor