Unified Communications Featured Article

Avaya: UC and CEM Virtualization Soaring

August 22, 2013

The benefits of virtualization do not seem to be lost on enterprises today. Indeed, Avaya has reported that its Aura Virtual Environment and its Customer Experience Management Virtual Environment have seen more than 200 percent quarterly growth since their release earlier this year, underscoring the strong desire of companies to reduce IT complexity and expense requirements.

Virtualizing unified communications (UC) and customer experience management (CEM) solutions allows a company to harness the full feature set associated with each individual technology platform while saving on both hardware and energy consumption. Virtualized applications are far less resource intensive, requiring no hardware additions, updates, or exchanges to install or expand. 

For example, with virtualization, the number of physical servers is reduced, increasing space utilization efficiency and reducing both energy and maintenance costs. Moreover, distributed enterprises can harness UC or CEM functionality via a virtual server hosted in the cloud, eliminating the need to implement these platforms at each and every location. Along with this come unparalleled disaster recovery and business continuity options. 

It comes as no surprise, then, that Nemertes Reasearch found that 70 percent of companies plan to virtualize their UC applications to address immediate IT needs.

Mark Monday, vice president and general manger of Collaboration Platforms at Avaya, is no stranger to this trend.

“The benefits of virtualization are well-understood, and Avaya is now delivering real-time communications – virtualized – without compromising quality, scalability and reliability,” he said. “The rapid growth we’re seeing is indicative of the pent-up demand from customers looking for confidence in virtualizing their real-time communications applications.” 

In fact, Monday will be participating in a panel discussion, titled “Business Benefits of Virtualized UC,” at ITEXPO in Las Vegas, to be held August 27-29, 2013, at the Mandalay Bay Hotel and Casino. Along with Jerry Stabile of eZuce and Jeff Wissing of ADTRAN, Inc., the session will examine how a virtualized environment offers enterprises a broader range of deployment and operating scenarios, increasing productivity, optimizing automation efficiency and lowering operational costs. 

Monday is also taking part in the ITEXPO “Battle in the Clouds” interactive panel discussion, which will feature a panel of cloud computing leaders exploring what the cloud landscape will look like in the future, what the next major shift will be, and who will emerge victorious.

Those interested in hearing Monday speak more about UC virtualization other hot IT trends can still register for ITEXPO, the world’s largest and best-attended communications and technology tradeshow.

Edited by Alisen Downey

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