Unified Communications Featured Article

Unified Communications and Video Conferencing: Have You Made the Move?

June 03, 2013

Want a full proof way to stack up against competitors in your respective space, enhance the customer experience and even slash costs significantly? The answer lies in tools encompassed with robust unified communications (UC) platforms such as intelligence presence, instant messaging, auto attendant, and video conferencing.

Something you may not know though is that many companies have yet to implement UC due to concerns related to security. While Web, audio and video conferencing can all eliminate an organization’s need to physically travel around the country or even the world to speak face to face with a client, which in turn reduces expenses, IT managers remain weary about how safe these next-generation platforms actually are. Being able to form a deeper and more intimate relationship with a global client base is key, yet it shouldn’t come at the cost of opening up a company to risks such as a potential cyber attack.

In a recent blog post from unified communications specialist Teo, OneStopClick, a Boston-based security team, was highlighted for being able to easily infiltrate and view the confidential data of major companies including Goldman Sachs. How was such a huge enterprise successfully attacked, you ask? Reports claim that the act was completed through the conferencing solution that was in place without a firewall to protect it from cyber attacks.

“Although security will undoubtedly be a concern, outsiders accessing a video conferencing platform most likely won't be able to steal sensitive data or information. The most they can do is retrieve contact data and perhaps a log of calls that have been placed. Even so, it's important for video conferencing users to recognize that it is in fact easy to breach calls when a platform is not protected by a firewall, meaning that companies should be cautious about information or data they share via video in an unprotected setting,” the post recommends.

So, will the pros outweigh the cons of this next-generation offering? That may prove to the case if you look at the recent results from the survey titled “2013 Enterprise Portals Usage Survey,” in which online market research company uSamp questioned over 500 panelists in the U.S. and U.K. about the ways in which they are utilizing video currently, how they will use it in the future, and the obstacles they typically run into when leveraging this next-generation platform.

Finding show that nine out of 10 respondents revealed they have seen a high amount of value after implementing video into their business and most wish they could use video conferencing to a further extent but feel as if there aren’t enough solutions out there to enable them to develop and share video rapidly.

Like any new technological innovation, several kinks must be worked out before the product can be considered perfect. While video conferencing may have a long road ahead of it, it is however already benefitting firms by assisting them in keeping their employees off the road when communicating with customers.

Edited by Ashley Caputo

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