Unified Communications Featured Article

Tips to Launch a Successful Webcast

May 13, 2013

The advent and subsequent adoption of the Internet as a powerful business tool changed the way we communicate, share and receive information, and conduct business. It not only created a way to instantly complete transactions across the miles, it also provided the perfect platform for face-to-face communications without ever leaving the office.

Today, the Internet is so much a part of how we conduct business that we tend to flounder when our connection fails or the use of too much bandwidth slows everything down to a crawl.

However, when robust connections are in place, providers ensure continuous performance; it’s possible for business to take advantage of global reach options like webcasts.

A webcast is the perfect tool to ensure you can reach a larger audience, whether within your geographic location or across the world. With the webcast optimized to reach the target market, you can also ensure your prospects are more likely to find you and your information. Thanks to the growing number of webcast applications available today, supporting production does not have to kill the marketing budget.

Webcasts are also beneficial for those who may not be able to be present at the time of the live interaction. The archived content can instead be accessed whenever it is convenient for the viewer. Even if the individual is able to attend the live webcast, something may be missed or an interruption in the middle of the webcast may occur, making it difficult to glean all information without the ability to return to it again later.

The chance to make information viral and offer followers the opportunity to become advocates and share the link to your webcast on your behalf is also a benefit. This is common if the information is valuable and they believe it will be of benefit to their connections. In sharing the link to your webcast, they are also sharing an impression of your brand.

This and a number of other tips for maximizing Webcasts will be discussed during The Path to the Perfect Webcast. If you’re ready to take on your first production in an effort to more effectively promote your concept, your product or your brand, this event will explore what you need to know to launch a successful webcast.

Edited by Stefania Viscusi

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