Unified Communications Featured Article

LINE Gains Ground in Messaging App Market by Crossing 150 Million User Mark

May 06, 2013

Line, a messaging app made by NHN Japan Corporation, now has over 150 million users globally. The free messaging app has been growing rapidly since its launch back in the summer of 2011, amassing a huge number of users from virtually every corner of the globe.

Just like other messaging apps including Viber, WhatsApp and Skype, Line offers free voice calls and texts.  What sets it apart from its competition is that LINE lets you communicate in a fun way through unique games and add-on applications, which users can send each other. Users can also purchase virtual stickers depicting funny characters from LINE’s Sticker Shop and then send these stickers known as emoji to each other as part of their chat messages. Although many of them are free, most of them are not and this is what explains LINE’s huge financial success.

Two years back, Line was launched in 11 languages and about 230 countries. Since that time, it has done extremely well in the Middle East and Asian markets. Its popularity in fact is quite high in the three Asian countries of Taiwan, Japan and Thailand. The company also plans to introduce the app to the U.S. market and has signed an agreement with rapper Snoop Dogg in order to better connect with young Americans.

Edited by Jamie Epstein

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