Unified Communications Featured Article

VoIP, Unified Communications Cost-Effectiveness Responsible for Worldwide Growth

May 02, 2013

Recent statistics coming from Infonetics Research reveals that the VoIP space grew by nearly nine percent last year around the world. One of the primary reasons for this expansion seems to be the reduced costs associated with leveraging this next-generation platform. In fact, VoIP, in conjunction with unified communications (UC), can yield many benefits once a business begins to leverage it, including: streamlined operations, enhanced customer experience, and communication via an array of channels like video and audio conferencing, e-mail and instant messaging.

Now valued at an impressive $63 billion, industry experts are forecasting that by 2017 the VoIP space will reach $82 billion. "The market for VoIP services has moved well beyond the early adopter stage to mainstream status in many developed countries," added Diane Myers, an analyst for Infonetics Research.

 Voice over Internet protocol (VoIP) can almost guarantee success for a firm within nearly any industry. With just a reliable Internet connection in place, users can receive calls from anywhere, at anytime. This helps to present a much more professional image than ever before, which in turn improves overall customer satisfaction levels.

Also, due to the fact that VoIP and unified communications technology is powered via the Web, “it is possible for a business to fully integrate the system with other communication software. For example, if an existing customer calls the business to place a new order, the caller ID on the VoIP telephone will immediately identify the caller. This will automatically access the customer’s information, including contact address, previous orders and preferences from an integrated information system,” a report revealed. As a result, this important data is then easily viewable by the agent interacting with the specific customer, and they are provided with all of the data needed to not only overcome problems or complaints but also help them to close a sale.

When looking at how VoIP stacks up against traditional landlines, you can clearly see that certain capabilities encompassed with this robust solution, like call waiting, caller ID, conferencing and music on hold, are free of charge, while with a landline, users are traditionally required to shell out extra cash to leverage each one of these functions. As working remotely continues to spread like wildfire throughout organizations, VoIP makes it easy to power remote extensions while landlines needing to be scaled up can cause expenses to skyrocket.

Moreover, for firms operating internationally, costs associated with long-distance calls are significantly cut down because they are hosted via the Web. The blog added, “Some providers enable free calling to in-network numbers, which means that communicating among co-workers is cheap and easy,” which ensures every member of the workforce is kept on the same page and time-sensitive projects can be completed in a much shorter period of time.

To find out more about VoIP and unified communications, click here.

Edited by Blaise McNamee