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Frost & Sullivan Reports Australian Unified Communications Will Grow 8.6 Percent by 2018

September 10, 2012

Business research & consulting firm Frost & Sullivan issued its latest report, stating that the Australian Unified Communications Market will grow 8.6 percent from 2011 to 2018.

The report states that the UC market is expected to be worth $1 billion by 2016, with government sectors and Banking, Financial Services and Insurance (BFSI) accounting for almost 40 percent of the profit.

Other markets expected to fuel this growth are education, mining, professional services and healthcare.

Anand Balasubramanian, an industry analyst for Frost & Sullivan, said although video, collaboration and enterprise telephony have been major growth engines for UC in the last few years, these markets are fast reaching the saturation point and will eventually give way to the sectors mentioned above.

One key driving element to the widespread uptake of UC is cloud-based UC, also known as UC-as-a-Service (UCaaS). Cloud-based services and access is already affecting users and making UC available to a wider array of consumers and organizations. And as cloud-based UC, or UCaaS solutions, are further developed, concerns about privacy and security issues are down.

Shifting from on-premises to cloud-based will be the leading factor for growth in the long term.

It’s been reported that providers like Avaya, Cisco and NEC are already enhancing their hosted voice platforms to meet the demands for hosted voice solutions.

Emerging providers also cited in the report are ShoreTel, Mitel and Interactive Intelligence. These providers have gained a strong footing in the SMB market, beginning to compete with established leaders and have recorded strong rates for growth and the acquisition of bigger deals.

Said Audrey William, head of Research at Frost & Sullivan: "As these players increase their addressable market and become capable of catering to large scale requirements of organizations, they will pose a serious threat to the major UC vendors.” 

Want to learn more about cloud communications? Then be sure to attend Cloud Communications Expo, collocated with ITEXPO West 2012 taking place Oct 2-5, in Austin, TX. Stay in touch with everything happening at Cloud Communications Expo. Follow us on Twitter.

Edited by Braden Becker

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