Unified Communications Featured Article

Mobilis Algeria Telecom Picks Acision for Personalized Messaging Services

August 13, 2012

Mobilis Algeria Telecom recently deployed Acision's advanced messaging platform with real-time mediation and reporting, enriched with personalised features, such as SMS forwarding and auto-reply.

Mobilis currently has more than 11 million subscribers and looks to recruit new customers by providing premium services that can be enhanced as customer demands change. Its service should also support growth as uptake increases.

Company officials said have picked Acision's messaging solutions to let its customers enjoy a superior messaging service with innovative and personalised features. This solution also includes simplified, centralized management system with superior reporting and analysis tools.

"As a global, trusted leader in mobile messaging, Acision provides us with a future-proof technical architecture with enhanced messaging features which will allow us to enrich the user experience and enable us to seize current opportunities, as well as remain ahead of the game in today's competitive market," said Samir Bouzekri, CTO at Mobilis. "With personalised messaging capabilities we can now truly differentiate our messaging offering in the Algerian market by providing new, innovative services to our subscribers which give more choice and empowerment on service selection whilst meeting customer requirements and increasing loyalty."

Acision's messaging solution will be managed through a real-time mediation, service brokering and centralized management system, which provides a single tool for operational management with superior reporting and analysis.

"Mobilis selected Acision because of our expertise in deploying value-add services that can enhance the traditional messaging experience, improve customer satisfaction and drive additional revenue from service monetisation,” said Khalil Al Hindwan, SVP and GM at Acision, Middle East, Africa and Pakistan. “In a highly competitive market, where over-the-top messaging apps are becoming more accessible, it is essential operators differentiate with exciting new and improved services.

Hindwan is delighted to have Mobilis as a new customer and looks forward to developing a rewarding, long-term relationship with them.

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Edited by Braden Becker

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