Unified Communications Featured Article

Comverse Establishes Position in Value-Added Services (VAS) Market

July 06, 2012

Frost & Sullivan stated that its recently conducted worldwide market research revealed that Comverse has extended its reign as the number one provider in the global value-added services (VAS) market.   

Frost & Sullivan reportedly evaluated the VAS vendor market share on three basic categories: voicemail, text messaging (SMSC) and multimedia messaging (MMSC) from the period ranging from 2010-2011. In these evaluations, Comverse’ lead in the voicemail market share was more than twice that of the runner-up. The company also placed itself second in SMSC and MMSC market share which provided it with an overall first-place finish.

“Comverse emerges as the reigning overall VAS market leader globally in each of the two years studied, with nearly a one-quarter total market share. This is a significant achievement in a crowded field that is in constant flux. Comverse is further distinguished as the only company to place in the top two in all three VAS segments: voice, text and multimedia messaging. In contrast, no other company was able to accomplish a top-two ranking in more than a single segment. Comverse’s ongoing broad VAS leadership is noteworthy”, said Ronald Gruia, principal analyst for Frost & Sullivan’s ICT Practice, in a press release.

Comverse explained that its next-generation voicemail is available to users with expanded functionality and new features that can help them establish increased call completion rates and improved customer loyalty. The solution’s built-in operational efficiencies can bring down expenses, and the IMS-ready, open and modular platform helps users migrate their network to fixed/mobile convergence.

The company’s SMSC platform is stated to be designed for mega-capacity and availability, fully scalable to meet future demands for SMS person-to-person (P2P) and application-to-person (A2P) services, while the MMSC is a comprehensive robust solution that includes MMS platforms, MMS service enablers and subscriber applications.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2012, taking place Oct. 2-5, in Austin, TX. ITEXPO offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. For more information on registering for ITEXPO click here.

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Edited by Brooke Neuman

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