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Collaboration is Important When Using Unified Communications in the Workplace

July 02, 2012

Generation Y employees – who are very used to multi-tasking – are increasingly using mobile and virtual solutions in work environments. That is leading to more collaboration in workplaces – such as in the Asia-Pacific region – with less divide appearing between unified communications and collaboration (UC&C), as well as social media and productivity applications, IDC said.

In addition, businesses that avoid unified communications (UC), video or audio conferencing may not appeal to Generation Y employees and could lose market share to competitors, according to a report from IBM cited by Teo.

It is also noteworthy that in the Asia-Pacific region, half of the current population is less than 30 years of age. Generation Y is made up of those who were born between the late 1970s to the mid-2000s.

To achieve success in the environment, workplaces will need to be collaborative and have environments with mobile, multi-media, multi-dimensional and virtual environments, IDC said. By 2015, 40 percent of employees in the Asia-Pacific region will be mobile.

"The motto of the future workspace is ‘collaborate to compete,’” Sandra Ng, group vice president of ICT Practice at IDC Asia/Pacific, said in a recent press release. “The competition among governments, businesses and individuals is a way of life in our region where chasing the next foreign or private sector investment, customer, job or dream product is part and parcel of our society. Information is money and collaboration has become an essential ingredient to compete in today's marketplace.”

Also, workplaces increasingly have smartphones, media tablets, cloud-based applications, social media, video and 3D technology. IDC projects that by 2016 there will be 556 million mobile phones shipped in the Asia/Pacific region (excluding Japan). Corporate media tablets will see a compound annual growth rate (CAGR) of 43 percent between 2011 and 2016. IDC also projects that desktop virtualization in the Asia-Pacific region will represent 9 percent ($114 million) of the total global market by 2016. The CAGR will be 32 percnet between 2011 and 2016. In addition, IDC projects that more than half of the businesses in the Asia-Pacific region will have a social business strategy by 2015.

“Generation Y has seamlessly managed to pull together technologies and fashion a story of collaborative communications via social media, video and mobility,” Adrian Dominic Ho, principal, Managed & Telecom Service, Networking Research, IDC Asia-Pacific concluded. “Gen Y’s insatiable craving for instant gratification, ubiquitous access to information and ability to communicate flawlessly will drive both ICT innovation and investments to deliver the future workspace for enterprises and businesses.”

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2012, taking place Oct. 2-5, in Austin, TX. ITEXPO offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. For more information on registering for ITEXPO click here.

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Edited by Jamie Epstein

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