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ITEXPO 2012 - Will Mobility Rule?

January 27, 2012

ITEXPO East 2012 is right around the corner and the latest innovations in the telecommunications space are likely to be on hand. In anticipation of this event, TMC wanted to get the inside scoop from key players in the industry. CEO Rich Tehrani sat down with Monique Gustafson of Broadvox. Asked about the most significant technological advancement in the past year and Gustafson pointed to the introduction of the SIRI voice recognition software. As for the biggest trend in the market for Broadvox, Gustafson highlighted the rate of transition from TDM to VoIP.

Broadvox is enabling customers to overcome challenges with SIP trunking and Unified Communications. As for the impact the cloud has on business, Gustafson noted that Broadvox has implemented cloud solutions for communications to support SMBs and the enterprise at a fraction of the cost of traditional deployments. While Gustafson doesn’t believe cloud-based communications will expedite the end of the premises-based PBX market, there are significant opportunities in the cloud. As for social media, Broadvox has implemented multiple campaigns.

When asked if every business should have a social media presence, Gustafson answered in the affirmative. In reference to Microsoft’s potential to dominate with tight integration between its mobile and desktop OS, Gustafson noted they have the power and connections to make it happen. As a sponsor of the ITEXPO event, Broadvox is sending a number of key representatives as speakers and to interact with participants. As for a 2012 prediction, Gustafson believes fixed to mobile convergence will enable ubiquitous connectivity, allowing mobility to rule.

Their entire conversation follows:

1.      What was the most significant technological advancement in the past 12 months and why?

The introduction of SIRI voice recognition software, because it provides a new avenue for users to consume data through telephony services.

2.      What has been the biggest trend in your market segment and how is it impacting your customers?

The rate of transition from TDM to VoIP has accelerated as more SMBs and enterprises look for ways to maximize savings while gaining accessibility of their communications from anywhere, using any device, with the reliability businesses can depend on.

3.      What is the biggest challenge facing your customers today and how is your company helping address that challenge?

Sip trunking reduces the cost of doing business, while unified communications increases access to email, voicemail and collaboration data.

4.      How has the cloud impacted your business? How has it impacted your customers?

We have implemented cloud solutions for communications, enabling SMBs and enterprises to employ big business communications solutions without the need for premises-based equipment, at a fraction of the cost.

5.      Will cloud-based communications expedite the end of the premises-based PBX market?

No, it will not make on-premises PBXs obsolete; there are always going to be people and businesses that prefer to control their own technology and who need to feel full ownership of their solution and cloud services do not provide this tangibility.

6.      What approach has your business taken to social media? If you have implemented a social media program, have you been able to evaluate your program’s success?

We have implemented multiple social media campaigns via various platforms and have assessed the strengths and weaknesses of each, from both a B2B and B2C perspective.

7.      Does every business need a social media presence? Why or why not?

Yes, traditional marketing channels are drying up or becoming obsolete; businesses need to use Internet marketing strategies, or SEM, in order to stay top of mind. Social media forms a part of the larger overall SEM strategy.

8.      With Microsoft touting tight integration between its mobile and desktop OS, can it become a major competitor in the enterprise mobile market?

Yes, Microsoft can again reign supreme, with the XBOX 360, Microsoft Lync, Skype and Windows 8, Microsoft has the power to create their own cloud and connect your desk top to your handset or smart phone without the need for third party applications.

9.      What can attendees expect from your company at ITEXPO?

As a sponsor of ITEXPO, Broadvox representatives, including David Byrd, EVP of Sales and Marketing, Chad Krantz, Executive Director of Channel Sales, and Steve Davis Director Product Management will be speaking at Telecom Reseller week and other venues. Look for them on the show floor and take the time to discuss your predictions.

10. Make one technology prediction for 2012 and consider its impact.

Fixed to mobile convergence will allow for ubiquitous connectivity, allowing users the freedom to not be bound to a desk or any other location. However, adding a cell phone as another extension is probably the better way to describe the primary use. Mobility rules.

BROADVOX is a GOLD sponsor of ITEXPO East 2012. To be held Jan. 31- Feb. 3 at the Miami Beach Convention Center in Miami, Fla. ITEXPO is the world’s premier IP communications event. For more information on ITEXPO registration click here.Stay in touch with everything happening at ITEXPO… Follow us on Twitter.

Susan J. Campbell is a contributing editor for unified communications and has also written for eastbiz.com. To read more of Susan’s articles, please visit her columnist page.

Edited by Rich Steeves

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