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Enterprise Video Conferencing is Taking over

December 20, 2011

If you're wondering which enterprise solutions are going gangbusters in this depressed economy, the list is probably fairly short. On top of it, however, is enterprise video-conferencing which...once the provenance of only the largest of companies with the deepest pocket...is now finding its way into small to medium-sized businesses everywhere.

There are a number of reasons for video conferencing booming growth. For starters, every business from small to large is keen to keep their travel expenses down, and video conferencing is a great way to do it. Another reason, writes Broadvox' David Byrd in a recent blog post, is due to IP technology improvements and better overall networks.

Byrd notes that the International Data Corporation (IDC) recently released a study on the video conferencing market that shows enterprises are investing in video conferencing at a rate that exceeds the growth of all other applications that leverage IP communications and that video conferencing has been the strongest “pull” for companies investing in unified communications. The global video-conferencing market saw an increase of 24.3 percent year-over-year in the third quarter of 2011.

Byrd, who is vice president for marketing and sales for Broadvox, comments that unlike in years past, today's video-conferencing solutions for the desktop are very inexpensive to acquire, simple to install and fairly effective as a communications tool.

With its unified communications, VoIP and SIP trunking solutions, Broadvox supports the video conferencing solutions market, which is currently dominated by strong players such as Cisco, which owns a whopping 50.4 percent of the market, and, to a lesser extent, Polycom, which has a respectable 19.4 percent of the market.

For more information about Broadvox and its solutions, click here.

Tracey Schelmetic is a contributing editor for unified communications. To read more of Tracey's articles, please visit her columnist page.

Edited by Jamie Epstein

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