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North American Channel Program Strengthened by Mitel

December 07, 2011

A series of strategic initiatives have been announced by Mitel. The company’s North American channel program will be significantly strengthened through these initiatives. Apart from creating the Authorized Partner Service Program or APSP, the company has appointed several new U.S.-based channel management executives.

The company’s channel partners will now provide local service support for some of Mitel’s product portfolio. Mitel's ongoing strategic efforts to evolve into a laser-focused channel sales organization has been reflected through this program and the new channel management hires.

Tech Electronics is a Mitel channel partner and an APSP member. In a release, Laura Wasson, Voice and Data Systems manager at Tech Electronics, said, "Mitel's new Authorized Partner Service Program is a great opportunity for its channel partners, but more importantly, it says to me that Mitel is committed to expanding channel partner revenue opportunities. The progress this company has made in revitalizing its approach to the channel is impressive. I'm very much looking forward to the new opportunities to partner with Mitel."

Mitel channel partners are empowered with the APSP. They can provide local service and support for Mitel's product portfolio in selected areas as subcontractors. By providing additional support to Mitel's end customers, Mitel’s channel partners are therefore able to grow their revenue base.

Seasoned channel professionals from Avaya, Alcatel-Lucent, Nortel, NEC, Polycom and other companies have been brought onboard by Mitel to implement its stated 3+1 strategy. These professionals have experience in managing billions of dollars in profitable sales in the business communications market. Some of these professionals include Renato Mariani, VP, Field Marketing, North America; Stan Holcomb, VP, Global Services Solutions; Dave Hand, VP of Sales, Central Region; and Leo Cortjens, VP of Sales, Eastern Region.

Phil Keenan, EVP for Sales, Service and Field Marketing for Americas at Mitel said, "Today's announcement marks significant progress towards this goal, including shifting our direct service relationships to our channel partners, and bolstering our channel focus with the addition of new channel executives that have an outstanding track record of growing channel programs in this market."

Carolyn John is a Contributor to unified communications. To read more of her articles, please columnist page.

Edited by Rich Steeves

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