Unified Communications Featured Article

Convio Unveils Common Ground Social

November 02, 2011

Offering a complete, fully-integrated social fundraising solution for nonprofits and their supporters, Convio has announced the availability of Common Ground Social.

By empowering users to create and share personalized fundraising pages through different social networks – including Facebook, Twitter and LinkedIn – with the simple click of a button, Common Ground Social allows organizations and individuals to leverage the power of peer-to-peer networks.

Allowing organizations to quickly and easily capture all donor information, fundraising activities are then seamlessly shared with Common Ground CRM Convio's simple, easy-to-use database, the company stated in a press release.

“Being able to leverage the power of social networks is critical for any nonprofit,” said Tom Krackeler, vice president of Common Ground at Convio. “There are certainly many products on the market that play that role, but none that provide one-click social network sharing capabilities for individuals as well as the full integration into a donor database that allows nonprofits to develop lasting relationships with donors like Common Ground Social does.”

Via a very straightforward, easy-to-set-up interface requiring no technical expertise, Common Ground Social enables nonprofits to turn their supporters loose in the digital world to share their passion and excitement for an organization's mission with family, friends and co-workers.

Nonprofits can track and interact directly with fundraisers and everyone who supports their cause – all from Common Ground CRM donor database. Between fundraisers and donors, Common Ground Social and Common Ground CRM automatically create relationships and connections.

Recently, the company released the results of its annual Peer-to-Peer Event Fundraising Benchmark Study during the Company's annual Nonprofit Summit in Baltimore, MD.

The benchmarks offered in the study reflect in-depth research of 48 different nonprofit organizations and more than 1,800 fundraising events in the United States and Canada which utilize Convio TeamRaiser. Collectively these nonprofit organizations raised more than $1 billion through event fundraising in 2010.

Raju Shanbhag is a contributing editor for unified communications. To read more of Raju’s articles, please visit his columnist page.

Edited by Jennifer Russell

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