Unified Communications Featured Article

Understanding the 'Moving Target' That Is UC: ITEXPO West Interview

October 13, 2011

Much of the discussion surrounding ITEXPO West 2011 centered on the Unified Communications (UC) market, which has taken off in the last year with the influx and acceptance of next-generation communication technologies like telepresence, mobile video and new messaging mediums.

To get an expert’s perspective on this burgeoning industry, TMC executive editor Paula Bernier recently sat down with Dave Michels, an industry blogger, analyst and consultant who specializes in UC technologies.

Michels has used his blog, PinDropSoup, to focus on all things telecom over the last few years, but has recently built his hobby into a profession by launching Talking Pointz, a full website dedicated to UC research.

Unified Communications is a moving target, says Michels. “The intent of UC is to unify all of our communications, but the problem is, all of our communications keeps changing. Every new device or carrier service that comes out with a new capability…it’s almost gotten out of control.”

Michels suggests that mid-market companies don’t get caught up in the continuous evolution of UC, but rather investigate which specific applications can help them meet their communication goals.

“What I tell people is that UC is really in the eye of the beholder,” he said. “Don’t let the vendors define it; UC is more of what the users need to address their communication needs and portfolios, and to unify those modes as necessary.”

As for his new undertaking, Michels said that Talking Pointz is a resource for UC research that is aimed specifically at the mid-market. The site provides comprehensive reports typically centered on one dealer that include specific product details, tips on optimizing the solution and information on various partnership opportunities that each product brings.

The un-biased reports take a discerning look at each UC solution and even identify areas that may require complementary products.

The goal of Talking Pointz is to help mid-market companies wade through the ever-evolving UC landscape and find the product that suits them best. Michels says that Talking Pointz is unique from other report repositories because it is affordable and comes with no strings-attached. Users can purchase reports and download them without a subscription.

Click here to check out his new site.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO East 2012, taking place Feb. 1-3, 2012 in Miami, Fla. ITEXPO offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. To register, click here.

Beecher Tuttle is a unified communications contributor. He has extensive experience writing and editing for print publications and online news websites. He has specialized in a variety of industries, including health care technology, politics and education. To read more of his articles, please visit his columnist page.

Edited by Jennifer Russell

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