Unified Communications Featured Article

AMI-Partners Releases India SMB Cloud Playbook Study

October 05, 2011

In its newly released study, titled, “India SMB Cloud Playbook,” AMI-Partners claims that India SMBs spent approximately $165 million on unified communications (UC) in 2010.

In India, most of the SMBs use a combination of pay-per-use and fixed monthly fee solutions. While audio conferencing solutions are used internally within branches at fixed monthly rates, often, sophisticated solutions such as web/video conferencing are deployed by senior management primarily, on a pay-per-use basis, to interact with larger partners or foreign collaborators.

No single vendor provides all of the UC elements for a complete UC solution in India at the moment, the company stated in a press release.

“Although India SMBs, especially SBs, still believe in the value of face-to-face meetings with partners and collaborators,” says Neha Jalan, Senior Associate at AMI, “They are increasingly aware of the advantages of adopting unified communication applications such as web, audio and video conferencing to assist in closing the deal. By using these types of applications, businesses are able to cut travel time, manage expenses and increase productivity.”

Along with the promise of reduced costs, the need for collaboration between employees and branch offices is a major driver. Unified communications applications are poised for significant growth in the next five years with the majority of India SMBs planning to hire additional employees, and 15-20 percent planning to open new branches.

There is high level of interest in a complete integrated UC solution bundled with remotely managed services, or with productivity/collaboration suites, the report stated.

Recently, the company released another report where it stated that software-as-a-service customer relationship management (SaaS CRM) market in the U.S. will record double-digit year-over-year growth in the next five years.

The U.S. SMB cloud services study by AMI-Partners has predicted that spending on SaaS CRM will outpace on-premise CRM by a margin of nearly four to one during this period.

Raju Shanbhag is a contributing editor for unified communications. To read more of Raju’s articles, please visit his columnist page.

Edited by Jennifer Russell

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