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Myriad Group AG Announces Partnership with Vodafone Essar

September 27, 2011

Myriad Group AG, a global player in mobile technology, recently signed a partnership agreement with Vodafone Essar Ltd., one of India's premier telecommunications services providers, to deliver social networking and messaging services over SMS and USSD to its subscribers across India.

Under the terms of this agreement, Vodafone Essar will leverage Myriad's flagship mobile social networking platform, Xumii.

Vodafone, with the help of Xumii will be able to seamlessly deploy social networking services on a massive scale, making mobile social networking accessible over USSD and SMS.

In a release, Kumar Ramanathan, CMO, Vodafone Essar, said, “Adoption of social networking on mobile devices across India is growing exponentially. In order to keep pace with market demands, our partnership with Myriad will enable us to quickly and seamlessly deliver social networking services on a massive scale across our entire subscriber base using SMS and USSD.”

Officials said that Vodafone Essar will be deploying the recently announced Myriad Updates, a first-of-its-kind text-based mobile social networking service accessible on low-end phones, without requiring users to have a data plan.

To power services for Tier 1 operators around the world, Myriad Updates leverages Myriad's leading mobile social networking platform and Self-Care systems.

Furthermore, Vodafone Essar will be rolling out Myriad's complete portfolio of mobile messaging services, including SMS, instant messaging and mobile email.

“Along with our important relationship with Telefonica in LATAM, our partnership with Vodafone Essar is further proof of Myriad's unique and compelling portfolio for emerging markets,” said Simon Wilkinson, CEO of Myriad.

“Not only does this agreement reinforce our leadership in mobile messaging and mobile social networking, it also extends our footprint in what is an exciting and fast-growing sector.”

In related news, Myriad Group AG signed an agreement to ship Myriad's Jbed Advanced Java Virtual Machine on Qualcomm Incorporated's Brew Mobile Platform.

Deepika Mala is a contributing editor for unified communications. To read more of her articles, please visit her columnist page.

Edited by Jennifer Russell

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