Unified Communications Featured Article

Alteva Relaunches Channel Partner Program

July 18, 2011

Alteva has relaunched its channel partner program to help master agents, agents and referral partners expand their offerings, boost revenues and increase market share with a cloud-based UC solution. The updated program provides revenue growth, educational opportunities and profitability for Alteva’s channel partners, according to the company, which it was just announced is being acquired by Warwick Valley Telephone.

“By working closely with the channel and providing the tools they need to be successful, we can further extol the benefits of hosted UC,” Louis Hayner, chief sales officer of Alteva, was quoted as saying in a press release issued today. “By offering Alteva’s Channel Partner program, including our UC Sales Certification training, we enhance the value of our partners by helping them learn how to position services, expand offerings, boost revenues and increase market share.”

The cornerstone of the updated Channel Partner Program is Alteva’s recently launched UC Sales Certification program. Thatt includes a technical overview of UC, education programming on how to sell and position UC, and impact/reinforcement training led by the Sandler Institute, a world leader in innovative sales and sales management training.

Alteva’s Channel Partner Program offers a competitive commission plan, according to the company, with monthly residuals, which includes four partner levels:

Alteva UC Certified Partners benefit from the highest commission percentage available from Alteva. This level is for partners who have completed the Alteva UC Sales Certification training program.

  • Alteva Premier Partners - receive commission percentage by retaining a specified quarterly quota determined by their Alteva Channel Manager.
  • Alteva Preferred Partners - receive commission with no quarterly quotas.
  • Alteva Referral Partners - receive commission for referring business that results in a sale.

Each partner is assigned a dedicated UC Sales Certified channel manager no matter under which partner level they join Alteva’s partner community. This allows for a true collaborative partnership, where the manager can be as involved as you want them to be with the end user customer during the entire process, from sales through implementation and training.

In a recent unified communications interview with Louis Hayner, Alteva chief sales officer, he said: “In 2003, Alteva started its long venture towards hosted UC by launching its hosted VoIP platform. Alteva’s partners used to solely be from the telephony community – telcom VARS, PBX resellers, master agents, other friendly service providers, etc. As Alteva transitioned from providing just hosted VoIP to hosted UC, its channel has expanded to include other cloud and desktop VARs that are currently positioning and selling Microsoft products, but without an added telephony solution. Alteva’s channel consists of a lot of legacy and telephony companies, but ever growing is its new brand of partners, which includes cloud companies and desktop solutions providers. Through its UC Sales Certification training course, Alteva is helping both types of partners bridge the gap between their telephony and desktop sales expertise.”

Edited by Rich Steeves

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