Unified Communications Featured Article

Vringo Signs Agreement with The Carphone Warehouse to Embed its App in INQ Cloud Touch

May 11, 2011

According to a recently signed agreement with The Carphone Warehouse, Vringo, Inc, will embed its app in the INQ Cloud Touch. The agreement with The Carphone Wareshouse is seen by Vringo as a launchpad for its application.

Vringo's app will be the first video ringtone platform to be embedded on select Android mobile handsets in the U.K. The agreement will also support the recently announced launch of INQ’s paid service with Orange (U.K.) by adding subscribers on any existing U.K. mobile carrier that will be able to interact with buddies using Vringo on an Orange service.

“Vringo is gaining broad market acceptance, and our recent U.K. launches with Orange and this decision to embed the Vringo app on the new INQ Smartphones are significant customer ‘wins' for us that set the stage for continuing rapid growth. As a world-wide leader in video ringtones, we are pleased to have The Carphone Warehouse and Best Buy as new Vringo partners to help accelerate our U.K. launch. Making Vringo available through an embedded application solution is by far the easiest way to reach the prospective customer and will help drive usage,” said Jon Medved, Vringo's Chief Executive Officer, in a statement.

 'The INQ Cloud Touch offers an advanced platform for social networking using best-in-class applications and an updated Android interface. Our customers will have everything they need for advanced mobile social networking at their fingertips,' said Rikesh Desai, Head of Digital Services. 'We're very excited to be able to offer Vringo's advanced ringtone platform embedded right on the phone as it leaves the store.'

A social smartphone, INQ Cloud Touch has tremendous features such as Vringo video ringtone app, a live visual Facebook news feed and direct access to Facebook Chat and friends without tapping into a single app. According to INQ, the smartphone is the first in a range of Android phones designed to 'deliver an all new Facebook mobile experience' for 'people who use Facebook as their primary means of communication.' This new INQ Cloud Touch phone will be available only through The Carphone Warehouse and Best Buy U.K.'

Rahul Arora is a unified communications contributor. He has worked as an editor and freelance writer for several reputed organizations in India. To read more of his articles, please visit his columnist page.

Edited by Rich Steeves

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