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Kobo Releases BBM-Based Social Reading Application at BlackBerry World Conference

May 09, 2011

Kobo is one of the key players in the global eReading market. The company recently announced that they would be demonstrating a pre-release version of their highly anticipated social reading application at BlackBerry World. The app was also showcased during the BlackBerry World 2011 General Session on May 3. This app provides BlackBerry smartphone users with the industry's first social eReading experience.

The new BBM (BlackBerry Messenger) Social Platform which is currently available in beta helps developers build applications that take advantage of a BlackBerry smartphone's social aspects as well as leverage the push architecture of the BlackBerry platform. Kobo engineers, by using the flexibility of the BBM Social Platform have created the first social reading application, the Kobo eReading App for BlackBerry smartphones. The app provides readers with the ability to leverage their social communities in real time to shape reading selections and eBook purchases.

In a release, Todd Humphrey, EVP of business development, Kobo said that "Developing a social eReading app for the BBM Social Platform fits perfectly with our strategy to ignite social interaction among readers, providing a new highly engaging dimension for the passionate reading community. Our integration with BBM is a powerful new way for consumers to share their love of reading with friends, their extended families and everyone in their BBM social network. It gives readers a fun, easy and exciting way to dive deeper into reading."

Readers who use the Kobo application will easily be able to find out which of their BBM friends have the books they're considering buying, chat with friends in real-time about which books they have in common in their lifetime digital libraries, browse friends' libraries to discover books that may be of interest and control privacy and visibility settings to choose who sees their digital library.

Tyler Lessard, VP Global Alliances & Developer Relations, Research In Motion said that "BBM is actively used by over 43 million users and is a leading social platform for communication and collaboration.We are excited to be working with Kobo to extend the social experience of BBM to their eReading application, allowing users to further connect with their BBM contacts over common reading interests."

Calvin Azuri is a contributing editor for unified communications. To read more of Calvin’s articles, please visit his columnist page.

Edited by Rich Steeves

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