Unified Communications Featured Article

Unified Communications Provider Broadvox Selects Calysto for PR Campaign

April 29, 2011

Unified Communications provider, Broadvox, has selected Calysto, a global public relations and social media marketing firm focused on the communications industry, to assist the company in its public relations and social media marketing strategies. Broadvox is hoping this move will leverage the expansion of its collaboration and communications solutions.

As part of this agreement, Calysto will manage a comprehensive public relations program for the unified communications solutions provider. This program will include messaging, the development of press releases and other written materials; speakers’ bureau; and media, analyst and blogger relations. Calysto will also focus on strategizing on the social media activities of the company, which includes the creation of a full-scale LinkedIn presence for Broadvox.

“Thanks to our cloud-based business model, Calysto was able to quickly assemble a VP-level team for Broadvox with team members located in both Atlanta and Dallas, near the Cypress and Broadvox headquarters respectively,” said Laura Borgstede, Calysto CEO, in a statement. “It’s just one example of how Calysto’s cloud-based business model allows us to cost-effectively assemble an experienced, custom-built team that meets each client’s unique needs.”

Since its launch in 2011, Broadvox has been providing wholesale carrier services to end users throughout the U.S. over a robust U.S. IP network. In addition to offering unified communications platforms, the company supports a network that includes Canada and Puerto Rico. Broadvox is also focused on keeping with the latest in business VoIP services and plans to expand to Europe in 2011.

A commercial SIP Trunking platform was added to Broadvox’s offering in 2007. Known as the GO!SIP Trunking platform, products designed by Broadvox deliver discounted VoIP phone service nationwide. In 2008, the unified communications and VoIP service provider began selling broadband to deliver high levels of connectivity, voice quality and security.

“Calysto has hit the ground running, and we are impressed with the Calysto team’s knowledge of public relations, social media and the IP communications industry,” said David Byrd, Executive Vice President of Sales and Marketing. “We look forward to working with Calysto to promote our hosted cloud solutions with robust voice and data communications services, and supporting our entry into new IP telephony and application markets for SMBs, Enterprises and carriers.”

The company acquired Cypress Communications on January 7, 2011, gaining access to the company’ award-winning Hosted Unified Communications as a Service (UCaaS) for small- to medium-sized businesses (SMBs) and enterprises to the Broadvox portfolio.

Cypress was previously listed as a Top Ten Hosted VoIP and Unified Communications provider – ranked #4 in ABI Research’s Top Ten Matrix Ranking

Susan J. Campbell is a contributing editor for unified communications and has also written for eastbiz.com. To read more of Susan’s articles, please visit her columnist page.

Edited by Chris DiMarco

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