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LinkedIn Launches News Service for Professionals

March 10, 2011

Started as a modest living project in 2003, LinkedIn today is the world’s largest professional network on the Internet with more than 90 million members in 200 countries. Headquartered in Mountain View, Calif., LinkedIn has even bigger plans for the future. It wants to be the information network for professional. Toward that goal, it has launched a beta version of LinkedIn Today.

According to the company, LinkedIn Today gives members a customized and tailored way to consume the top trending news relevant to a particular industry and by what is being shared the most frequently by those industry’s professionals.

In essence, said the service provider, it allows members to access their professional news through three different lenses – by their connections, industry, and the broader global professional network. In short, LinkedIn offers the unique ability for members to read what their connections are reading, as well as access a digest of what is top of mind across their specific industry. They will also have the ability to read what headlines are trending across multiple industries and sources by LinkedIn’s global network of professionals, the company said.

In a statement, said Deep Nishar, senior vice president of product and user experience at LinkedIn, “LinkedIn Today provides our members with a quick and easy way to digest trending news gleaned from the collective wisdom of 90 million professionals – what they are reading, what they are sharing, and what they are saying.” “Having a professional and tailored lens on news and insights is not only an efficient way to gather information for your work day, but it also arms you with the insights you need to make strategic business decisions,” added Nishar.

Besides customizing LinkedIn Today based on 22 industries, members will also have the option to follow specific news sources, as well as the option to choose from a wide range of outlets ranging from Financial Times to Mashable.

Additionally, LinkedIn has also deepened its relationship with Twitter to offer members the ability to bind their accounts and share updates on both LinkedIn and Twitter. Within the LinkedIn Today product, members will have the ability to tweet trending news to their Twitter account, as well as post it to a LinkedIn Group and e-mail it directly to their existing LinkedIn connections, said LinkedIn. Additionally, LinkedIn Today will feature relevant StumbleUpon content tailored to each industry that will include evergreen and trending content recommended by the StumbleUpon community of over 14 million members.

Over and above, LinkedIn Today also offers a Top Sources section that recommends news sources that have integrated the LinkedIn Share button on their websites, including Bloomberg.com, Wall Street Journal Digital Network, CNNMoney, and many more, according to LinkedIn.

Concurrently, the company also announced the launch of LinkedIn’s iPhone application version 3.6, which will deliver the LinkedIn Today experience to all iPhone users.

Ashok Bindra is a veteran writer and editor with more than 25 years of editorial experience covering RF/wireless technologies, semiconductors and power electronics. To read more of his articles, please visit his columnist page.

Edited by Tammy Wolf

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