Unified Communications Featured Article

MobileMax Releases MobileMax Unified Communications Application

February 15, 2011

MobileMax, the premier mobile application provider of Unified Communication solutions, has introduced the MobileMax Unified Communications Application, which interoperates with BroadWorks, the VoIP application server by BroadSoft.

By extending the delivery of their BroadSoft powered IP-based communication services to mobile devices with MobileMax, fixed and converged operators can now enhance their customer’s communication experience. Mobile access to BroadSoft features such as, Call Forwarding, Do Not Disturb, and SIM Ring is allowed by the MobileMax application.

 It also intelligently routes calls using EDGE, WiFi, 3G or LTE according to dynamic parameters such as location and connectivity. In addition, MobileMax has integrated popular BroadWorks calling features, such as Click2Dial and also enables access to a corporate directory.  The MobileMax Provisioning system which enables users to download a pre-configured application supports the MobileMax client solution.

“We believe our products in conjunction with BroadWorks have already proven to increase ARPU for our global customer base. We are proud of our many successful implementations and look forward to continuing our relationship with BroadSoft,” says Raanan Cohen CEO and co-founder of MobileMax, in a press release.

“A growing number of enterprise employees are seeking solutions that enable them to stay connected while away from the office,” said David Bukovsky, vice president of product management at BroadSoft, in a press release. “We believe solutions like the MobileMax Unified Communications Application will enable service providers to meet this market demand."

In related news, MobileMax’s Enterprise edition platform has been selected by Verizon Business to help it in offering its new Verizon Global Fixed Mobile Convergence solution to its enterprise customers.

Deepika Mala is a contributing editor for unified communications. To read more of her articles, please visit her columnist page.

Edited by Jennifer Russell

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