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ShoreTel Partners with NSC Group to Deliver Unified Communications Solutions

February 15, 2011

ShoreTel has signed a strategic agreement with converged communications integrator NSC Group, a key partner of rival IP telephony provider, Avaya, which could prove interesting in the long run.

Avaya’s “Top Performer Channel Partner” award was given to NSC Group earlier this month for more than doubling Avaya business in Australia and New Zealand last year. Avaya provides unified communications (UC) systems and related services to businesses and organizations – just as ShoreTel does.

Under the terms of the agreement between NSC and ShoreTel, the former will sell the latter’s full UC suite of enterprise IP phone solutions to mid- and large -size companies in Australia and New Zealand. The agreement is the result of a joint customer deployment between the two companies valued at $200,000.

According to ShoreTel APAC managing director Vasili Triant, NSC’s approach was considered compatible with ShoreTel’s needs as the company brings a national approach to ShoreTel customer service. NSC also offers deep expertise into contact centers and unified communications.

In sharing ShoreTel’s commitment to serving mid- and large-sized companies with tailored business services, NSC Group is expected to help ShoreTel expand its reach and drive additional revenue sources.

NSC Group has been operating in Australia for more than 20 years. With this agreement, the company will join ShoreTel as a Gold Partner, which is the company’s highest partner certification. Terms of the offering are expected to be released next month, and Vasili shared that it will improve performance for customer businesses.

“The solution that will be announced next month will bring a new look to the face of UC and fixed mobile convergence for Australian businesses,” he said in an iTWire piece. “Customers will be excited to see how a technology can be structured and delivered to drive peace of mind for mid and large sized businesses.”

Craig Neil, NSC chief executive, indicated that his group was the best positioned provider to deliver UC services across Australia and New Zealand. Neil anticipates that NSC will benefit greatly from partnering with ShoreTel.

In other ShoreTel news, unified communications recently reported that ScanSource Communications, a distributor of communications products, extended its distribution relationship with ShoreTel. As part of the expansion of the relationship, ScanSource Communications, a sales unit of ScanSource, will offer ShoreTel's IP phone systems integrated with unified communications.

Susan J. Campbell is a contributing editor for unified communications and has also written for eastbiz.com. To read more of Susan’s articles, please visit her columnist page.

Edited by Tammy Wolf

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